Panasonic Adds Three Hollywood Creators as Lumix Brand Ambassadors

Panasonic Adds Three Hollywood Creators as Lumix Brand Ambassadors


Newark, NJ—Panasonic formed partnerships with accomplished Directors of Photography (DP) Alicia Robbins, Emily Skye and Carissa Dorson. As Lumix brand ambassadors, Robbins, Skye and Dorson will share their unique experiences; they will also illustrate why Lumix cameras are their tools of choice to produce television series and artistic films.

“A global leader in photography, videography and cinematography, Lumix is the preferred camera of Hollywood, bringing to life innovative and artistic ideas from the most creative minds in the industry,” the company announced.

“For 20 years, passionate creators around the world have trusted Lumix to bring their visions to life and provide a shooting experience that elevates their craft. In partnership with Robbins, Skye and Dorson, Lumix this year celebrates two decades of rich history and looks forward to continued imaging innovation that will engage professionals—and audiences—for generations to come.”

New Lumix Brand Ambassadors

Alicia Robbins

A celebrated DP in popular television and film productions, Robbins is also the first female cinematographer to shoot a Shondaland series. She currently is lead DP on Grey’s Anatomy season 17. Moreover, she is a 14-year industry veteran, having worked on Grey’s Anatomy season 16 as well as critically acclaimed episodes of the series.

Alicia-Robbins lumix brand ambassadors
Alicia Robbins

In addition, she has worked on feature films, including The Wedding Invitation and BabySplitters. The latter won Best Romantic Comedy at the 2016 Manhattan Film Festival; Best Comedy at Burbank International Festival; and Best Narrative at Santa Barbara International Film Festival. Robbins also received the prestigious 2018 Emerging Cinematographer Award from the Cinematographer’s Guild for the short Internet Gangsters.

“I am proud to partner with Lumix to share my personal creative journey and highlight how standout Lumix cameras, such as the S1H, have supported my artistic vision and enabled me to bring creative concepts to life,” said Robbins. “The picture quality and lowlight performance of the S1H are second to none. I and really appreciate the ability to shoot on long days without worrying about the camera overheating.”

Emily Skye

Skye wrote, directed and was the DP on her feature film River, which is debuting worldwide this summer. She has won more than 18 awards for her short film of River, filmed in May 2020. Skye’s highly anticipated Whiskey Docuseries adventure, Binders Stash, will debut in fall 2021.

Emily-Skye lumix brand ambassadors
Emily Skye

A champion of women in filmmaking, Skye also leads a digital community called #shefilmtribe on Instagram. It is a safe place for women in the industry to encourage and bond with one another; share experiences; as well as have a dialogue about what it means to be a woman in film.

“I love the dynamic range of these cameras,” said Skye. “They are also user friendly for firsttime filmmakers. That’s one of the points I make when a young filmmaker asks me about purchasing their own camera. I tell them they can grow with a Lumix. I am excited to bring that element of mentorship to this partnership.”

Carissa Dorson

Dorson is a Los Angeles-based DP. She began her career in sketch comedy, shooting videos that garnered hundreds of millions of views for websites like CollegeHumor and Funny or Die.

Carissa Dorson

Currently, she is the DP of A Little Late with Lilly Singh on NBC. She also recently lensed I Think She Likes You, which premiered at Tribeca. In addition, she is a fine art photographer with an interest in portraiture. Her ongoing photo series, Funny People. Serious Photos, was featured in LA Weekly. Moreover, her first photo book, Conversations with Dad is being published with Kehrer Verlag.

“Lumix cameras are some of the most reliable cameras on the market. You get excellent image quality and resolution in a very small package,” said Dorson. “But that’s just scratching the surface; there’s really so much to love about the entire range of Lumix cameras. Representing those elements of excellence through this partnership is exciting.”