Torrance, CA—Pelican Products, Inc., has appointed James “JC” Curleigh as the company’s new chief executive officer. Curleigh brings a wealth of experience that will guide the company through its next phase of growth and innovation. Pelican is a provider of rugged, protective cases, accessories and temperature-controlled packaging.
“JC brings deep consumer and commercial experience to Pelican, a brand that has built tremendous loyalty and is now ready for the next stage of growth,” said Brandon Crawley, interim CEO of Pelican and managing director at Platinum Equity, which acquired Pelican in 2021. “Pelican’s well-deserved reputation in protective cases lays the groundwork for development of a more diverse product set. JC is the right leader to continue to broaden Pelican’s reach and leverage its core strengths to capitalize on emerging opportunities in the industry.”
Pelican Products CEO
James Curleigh has more than 30 years of experience in high-powered brands such as M&M Mars, Salomon Sports, TaylorMade Golf, Keen Footwear, Levi’s Apparel and most recently Gibson Guitars.
Curleigh’s expertise will play a pivotal role in advancing Pelican’s mission. He will lead the company’s strategic direction, focusing on product innovation, driving customer engagement, as well as accelerating market expansion. As a forward-looking leader, he aims to leverage emerging technologies and trends to keep Pelican at the forefront of the industry.
“The opportunity to lead another iconic brand confidently into the future is very exciting for me professionally and personally,” said Curleigh. “I look forward to leading the team to further unlock the potential of the Pelican brand with the right balance of insights, inspiration, and innovation.”
Pelican Products, Inc., designs and manufactures high-performance protective cases, temperature-controlled packaging solutions, as well as advanced portable lighting systems. In addition, the company makes rugged gear for professionals and outdoor enthusiasts.
What’s more, Pelican builds its products to last a lifetime. The company operates in 27 countries, with 23 international sales offices and 11 manufacturing facilities around the globe.
