Pelican Products Names Dir. Commercial Sales, Western U.S.

Pelican Products Names Dir. Commercial Sales, Western U.S.


Torrance, CA—Continuing their growth trend, Pelican Products, Inc., a designer and manufacturer of advanced lighting systems and durable cases, appointed Landon Verhoeven to lead its Western United States Commercial Sales operations.

With a wealth of industry and sales management experience, Verhoeven takes over for the recently promoted vice president, Mitra Giles. He will lead Pelican’s commercial sales staff in 15 western states. His charge is to drive new business development in the company’s multimillion-dollar Commercial division, which includes the law enforcement, fire safety, industrial and government industries.

Landon Verhoeven

“Landon has a proven track record as an effective sales leader and will now leverage that same expertise in his new role to move the needle by driving his team to success and positively impacting customer relations,” said Mitra Giles, vice president of U.S. Commercial and Technical Packaging Sales. “Our customers have come to rely on his industry experience, work ethic and also customer-centric approach.”

Verhoeven worked his way up through the ranks of Pelican sales. He rose from a regional salesperson and regional sales manager to his new role. He did this by consistently growing his sales nearly 10% year over year.

In addition, prior to joining Pelican, he worked for Battery Systems. There he also drove double-digit sales growth for his sales territory.

Pelican Products

Pelican Products, Inc., designs as well as manufactures high-performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Moreover, the products are designed and built to last a lifetime.

In addition, the company operates in 21 countries. It has 22 international sales offices as well as six manufacturing facilities around the globe.