Pelican Products Names Top U.S. Marketing Officer

Pelican Products Names Top U.S. Marketing Officer


Torrance, CA—Kevin Murphy was promoted to vice president of Marketing for the U.S. Sales division of Pelican Products. In his new role, Murphy will oversee the U.S. Commercial, Government and Consumer marketing teams, as well as all branding and creative initiatives.

“For the past 19 years, Kevin’s work to bring the Pelican Products brand to life has inspired customers across the globe,” said Stephan Corti, chief commercial officer for Pelican Products. “Because of his creativity, drive and marketing expertise, Pelican’s products are recognized as the best in the industry–offering superior quality, high-performance and rugged protection.”

Kevin_Murphy Pelican Products
Kevin Murphy

During his time with Pelican, Murphy has managed all web content, advertising, collateral, videos, packaging and exhibits. He has also handled the implementation of an information database; consumer relationship management system; and lead management program.

In addition, Murphy led brand realignments for acquisitions and the Consumer marketing team’s transition to the U.S. Sales division. This included defining a common voice to represent the brand across all platforms.

Prior to joining Pelican, Murphy worked in senior creative roles at well-respected advertising agencies; such as Foote, Cone & Belding and Dentsu, Young & Rubicam in Hong Kong.

Awards from his advertising career include Print Regional Design, Communication Arts and the Art Directors Club of Los Angeles. Murphy also holds nine U.S. patents licensed to Disney, Rubbermaid and Fellowes.

Pelican Products

Pelican Products, Inc. is the global leader in the design and manufacture of high-performance protective cases; temperature-controlled packaging solutions; advanced portable lighting systems; and rugged gear for photo/video professionals and outdoor enthusiasts. Pelican-Logo-w-tag-2021

The company’s products are used by professionals in the most demanding markets, including fire safety, law enforcement, defense/military, aerospace, entertainment, industrial as well as numerous outdoor markets. Moreover, Pelican builds its products to last a lifetime.

Furthermore, the company operates in 25 countries, with 23 international sales offices and six manufacturing facilities around the globe.