ShootProof Appoints Chief Executive Officer

ShootProof Appoints Chief Executive Officer


Atlanta, GA—A global provider of software, e-commerce, education and productivity solutions for professional as well as semiprofessional photographers, ShootProof appointed Stephen Marshall as CEO. Marshall brings more than two decades of executive leadership in high-growth technology and SaaS companies.

Steve-Marshall ShootProof
Stephen Marshall

Effective immediately, Marshall assumes day-to-day leadership of the ShootProof. In addition, the company’s cofounder, Colin Breece, is staying with the company in the role of chief strategy officer.

“ShootProof is the clear leader in online gallery software and productivity solutions for photographers, with differentiated product depth and breadth; tremendous organic growth; and continued opportunities for M&A and partnerships,” said Marshall. “Colin’s vision and leadership were incredible. I am thrilled to join a company that cares deeply about empowering photographers and also helps them realize their goals.”

Previously, Marshall was a founding partner at Deep Fractal, an advisory firm. He worked with technology companies spanning digital marketing, healthcare and direct to consumer brands. In addition, prior to that he founded multiple companies, including INVISION; the SaaS platform managed $16B in advertising revenue. Moreover, Marshall served as CEO of INVISION prior to its successful acquisition by Mediaocean in 2016.

“Providence Strategic Growth invested in ShootProof not only because of its robust growth and strong technology but also because of Colin’s vision, values and commitment to customer success,” said Ben Kaplan, senior advisor, PSG, and executive chairman of ShootProof at PSG. “Colin and the PSG team are excited to bring Steve onboard. Steve’s successful experience running SaaS companies, his proven as well as positive leadership and warm personality all make him a perfect fit as ShootProof continues to scale.”


ShootProof’s user-friendly platform enables photographers to share and sell their photos commission-free in customizable galleries and apps. It also strives to deliver a better consumer experience with client relationship management; digital downloads; and also printing.

Founded in 2010, ShootProof serves tens of thousands of photographers in 38 countries. In addition, ShootProof-powered photographers have earned more than $335 million in commission-free sales.