Redwood City, CA—Shutterfly, Inc., announced the appointment of Todd Marshall as the new Lifetouch general manager. In his new role, Marshall is responsible for the entire Lifetouch portfolio, including school, preschool, and church photography. He also oversees JCPenney Portraits by Lifetouch and BorrowLenses. Moreover, his appointment is effective September 28, 2020.
“Todd is a strong addition to the Shutterfly team,” said Hilary Schneider, chief executive officer of Shutterfly, Inc. “As we continue to see growth opportunities in the Lifetouch business and explore ongoing synergies among our family of brands, Todd brings exceptional creativity matched with operational excellence to the role.”
Lifetouch General Manager
Most recently, Marshall was the chief strategy and digital officer at Patterson Companies. There, he led the design and execution of their digital strategy with a deep focus on modernizing the customer experience; he also helped provide the sales and operations teams with innovative digital platforms. Further, he had responsibility for driving growth and profitability in Patterson’s software business. As the head of corporate strategy and business development, he was instrumental in defining and executing Patterson’s strategic plan.
Prior to Patterson, Marshall was a senior vice president of Marketing at Target. He most recently had responsibility for the company’s consumer insights, loyalty marketing and marketing operations teams. What’s more, in his more than 14 years at Target, he led teams in Corporate Strategy, Merchandising, Marketing and Operations. He was also instrumental in delivering exceptional financial results and building new capabilities across the organization.
“I am honored to join a market leader like Lifetouch. The organization has a long history of helping people capture life moments and share them with others. It has deep connections in the communities that it serves. I look forward to working with such a dedicated team to continue to provide safe, innovative photography experiences in schools, preschools, churches and studios across the country,” said Marshall.
“I have confidence that this team is poised to build on Lifetouch’s strong foundation through product innovation; a deeper connection to Shutterfly; a clear focus on the customer experience; as well as continued investments in our operations and field teams,” he added.
Shutterfly, Inc. is a leading retailer and manufacturing platform for personalized products. The company has three divisions: Consumer, Lifetouch and Shutterfly Business Solutions. Consumer and Lifetouch help customers capture, preserve and also share life’s moments. They do so through professional and personal photography along with personalized products. In addition, the Shutterfly and Snapfish brands bring photos to life in photo books, gifts, home décor, cards and stationery.
Furthermore, Lifetouch is the national leader in school photography. Built on the enduring tradition of “Picture Day,” it also serves families through portrait studios and other partnerships.