New Shutterfly Chief Executive Officer Appointed

New Shutterfly Chief Executive Officer Appointed


San Jose, CA—A new Shutterfly chief executor officer has taken the helm of the e-commerce company for personalized photo products. Shutterfly announced that Sally Pofcher has joined the company as CEO. Moreover, Hilary Schneider, Shutterfly’s former CEO, will transition to a strategic advisor to the company’s board of directors.

“Sally’s exceptional leadership and impressive track record of growing omni-channel consumer businesses make her the ideal leader to guide Shutterfly through its next phase of transformation and take the company to new heights,” said David Sambur, Apollo partner and cohead of Private Equity.

“We are thrilled to welcome Sally to Shutterfly and its family of brands,” added Reed Rayman, Apollo partner, Private Equity. “We also want to express our gratitude to Hilary for her invaluable contributions to the Shutterfly family of brands during her tenure as CEO. Her leadership and commitment have helped position Shutterfly for continued success. We look forward to her continued involvement as an advisor to the board of directors.”

Shutterfly Chief Executive Officer
Sally Pofcher

Sally Pofcher brings more than 30 years of experience in growing and leading omni-channel consumer businesses to Shutterfly. Most recently, she was CEO and chair of the board of directors of Hanna Andersson, a children’s clothing brand. She also served as operating partner at the private equity firm L Catterton.

Additionally, Pofcher was the board chairman and CEO of Paper Source, a stationery and gift retailer. While there, she successfully led the organization through years of double-digit profit growth, as well as a successful investor transition.

What’s more, she has served as a board member for multiple consumer retail businesses. They include Sweaty Betty, Claire’s and Pet Retail Brands. Previously, she was senior vice president, Strategy and Business Development, at The Gap.

“I am honored to join the Shutterfly family of brands in our shared mission of celebrating life’s most unforgettable moments,” said Pofcher. “Shutterfly’s strong fundamentals—a portfolio of loved brands, impressive scale and a talented team—provide a tremendous springboard for further innovation and growth.

“I look forward to bringing a renewed focus on exceptional customer experiences, supported by technology and product innovations, and enhanced operational excellence. With my blend of strategic and financial acumen, combined with a keen eye for merchandising and creating great customer experiences, I am confident that we can reinvigorate our leadership position and deliver exceptional value for years to come,” Pofcher added. Shutterfly-logo-shutterfly chief executive officer

“We’ve been on an incredible journey over the past three years. I’m so proud of the momentum we are seeing in our business. Under Sally’s leadership, I am confident that Shutterfly will continue to thrive and scale new peaks,” commented Hilary Schneider. “As a strategic advisor to the board of directors, I am excited to continue delivering delightful and meaningful products and experiences to our customers.”


Shutterfly and its family of brands make up one of the leading e-commerce companies for personalized products and custom design. Further, the company is organized into three divisions: Consumer, Lifetouch and Shutterfly Business Solutions.

The company is majority-owned by investment funds managed directly or indirectly by Apollo Global Management, Inc., and its subsidiaries and affiliates.