Redwood City, CA—Shutterfly, Inc., a leading retailer and manufacturer dedicated to helping capture, preserve and share life’s moments, appointed Craig Rowley as senior vice president and chief marketing officer. His appointment was effective September 14, 2020.
In his new role, Rowley is responsible for all marketing strategies across Shutterfly’s portfolio of brands. This includes its Shutterfly namesake, Lifetouch and Snapfish, among others.
Senior Vice President & Chief Marketing Officer
“This is an exceptional collection of brands, with strong consumer love and loyalty,” said Hilary Schneider, president and CEO, Shutterfly, Inc. “We have an opportunity to not only continue to cultivate that emotional connection but build even stronger and more personal relationships with our customers; as we innovate on both our products and our communication capabilities. Craig brings creativity and depth of experience to drive this work forward.”
Moreover, Rowley brings more than 20 years of brand marketing and advertising experience spanning multiple industries. They include retail; e–commerce; technology; outdoor gear/apparel; packaged goods; and also travel/hospitality. In addition, he has experience marketing multiple household brands. They comprise Porsche, Intel, Harley-Davidson, Toyota, REI, Ritz Carlton, Procter & Gamble, John Deere, Kraft, as well as Colgate-Palmolive.
Rowley also has a depth of experience in digital, including site development, U/X, e-commerce, personalization, SEO/SEM, social media, content and performance marketing.
Most recently, Rowley was chief marketing officer at Groupon; there he led the global multi-disciplinary team in an effort to transform Groupon to a vibrant, local experiences marketplace.
Prior to Groupon, he led REI’s purpose-driven brand transformation through such campaigns as #OptOutside and fueled gender equality in the outdoors through campaigns such as #ForceofNature. Before that, Rowley served in leadership positions at several marketing/advertising agencies, including Saatchi & Saatchi LA, Borders Perrin Norrander and Carmichael Lynch. What’s more, throughout, he inspired a digital-centric, data-driven culture to fuel marketing performance and effectiveness.
“Shutterfly has an incredible collection of consumer brands, including household names that inspire the sharing and reliving of precious memories,” said Rowley. “I’m excited to join the talented cross-brand team and guide the ongoing work to drive deeper customer connections while bringing a fresh approach to our brand storytelling and campaigns.”
Shutterfly, Inc., founded in 1999, has three divisions: Consumer; Lifetouch; and Shutterfly Business Solutions. Consumer and Lifetouch help customers capture, preserve as well as share life’s moments. They do so through professional and personal photography and also personalized products.
The Shutterfly and Snapfish brands bring photos to life in photo books, gifts, home décor as well as cards and stationery. Lifetouch is the national leader in school photography. It is built on the enduring tradition of “Picture Day.” It also serves families through portrait studios and other partnerships.
Additionally, Shutterfly Business Solutions delivers digital printing services.www.shutterflyinc.com.