Minneapolis, MN—Stratasys Ltd., a 3D printing and additive manufacturing solutions company, named IBM veteran Tim Bohling as its chief marketing officer. Bohling will lead Stratasys’s worldwide marketing strategies to drive growth and deliver on the company’s value promise to its customers.
With more than 20 years of international marketing expertise, Bohling has helped organizations make and shape markets and transition from being product-oriented companies to integrated-solutions-focused companies. He has developed tested methodologies across various disciplines, from branding, digital marketing and end-to-end demand generation to market insight and go-to-market client engagement. He additionally engineered best practices in portfolio management, seller enablement and communications.
“Tim is a transformational market leader whose experience fits perfectly into our long-term strategy. A respected voice in the IT industry with a strong track record, Tim will play a critical role as we accelerate Stratasys’s position as the driving force and dominant player in 3D printing,” said Joshua Claman, chief business officer, Stratasys.
Prior to Stratasys, Bohling served as vice president and head of North America Marketing at HCL Technologies—an IT global service provider. At HCL, he was charged with both formulation and execution of a marketing strategy designed to strengthen existing client relationships, fuel new signings and elevate the HCL brand.
Bohling also spent more than 10 years at IBM, engineering digital marketing and demand generation efforts as vice president of Worldwide Performance Marketing at IBM Global Technology Services and as vice president of Marketing at IBM Global Technology Services, Growth Markets.
“Stratasys has been at the forefront of the 3D printing industry since its inception and I believe has tremendous future growth potential,” Bohling said. “This is an exciting time to be in the market, and I look forward to helping elevate the Stratasys brand to even greater heights and contributing to the company’s growth and market leadership.”
A frequent guest speaker at industry conferences, Bohling’s research is published in such journals as Marketing Science, the Journal of Marketing Research, the Journal of Service Research and Service Science.
For more than 25 years, Stratasys Ltd. has been a player in 3D printing and additive manufacturing. Headquartered in Minneapolis, Minnesota as well as Rehovot, Israel, Stratasys subsidiaries include MakerBot and Solidscape. The Stratasys ecosystem includes 3D printers for prototyping and production; a range of 3D printing materials; parts on demand via Stratasys Direct Manufacturing; strategic consulting and professional services; and the Thingiverse and GrabCAD communities with over two million 3D printable files for free designs. stratasys.com