Torrance, CA—Recently announced were two Pelican Products executive appointments. Kevin Murphy was promoted to vice president of Marketing for the U.S. Sales division of Pelican Products. In addition, the company named Jeffrey Goldberg vice president of the Pelican Worldwide Supply Chain business.
Pelican Products Executive Appointments
Kevin Miniard, COO of Pelican, said: “Jeffrey is a results-oriented management professional with substantial experience in operations, procurement and supply chain management.
“We look forward to the end-to-end supply chain solutions he will implement across the business to best meet Pelican’s customer expectations and impact future growth.”
Goldberg is responsible for supply chain policies, strategies and practices involved in achieving Pelican’s worldwide manufacturing goals. His role also includes an emphasis on oversight/management of supplier quality and supply management.
Prior to joining Pelican, Goldberg held senior operations positions in the automotive, electronics, consumer goods and medical device industries. Moreover, he worked with Remington Outdoor, Smith & Nephew and Linvatec.
In his new role, Murphy oversees the U.S. Commercial, Government and Consumer marketing teams, as well as all branding and creative initiatives.
During his time with Pelican, Murphy has managed all web content, advertising, collateral, videos, packaging and exhibits. He also implemented an information database; consumer relationship management system; and lead management program. Additionally, Murphy led brand realignments for acquisitions and the Consumer marketing team’s transition to the U.S. Sales division. This included defining a common voice to represent the brand across all platforms.
“For the past 19 years, Kevin’s work to bring the Pelican Products brand to life has inspired customers across the globe,” said Stephan Corti, chief commercial officer, Pelican Products. “Because of his creativity, drive and marketing expertise, Pelican’s products are recognized as the best in the industry.”
Previously, Murphy worked in senior creative roles at such advertising agencies as Foote, Cone & Belding and Dentsu, Young & Rubicam in Hong Kong.