New York, NY—A leading all-in-one video software solution, Vimeo appointed Lynn Girotto as chief marketing officer and Ashraf Alkarmi as chief product officer. Both appointments are now effective.
Moreover, the two executives bring decades of experience across leading B2B and B2C companies. As the most recent additions to Vimeo’s leadership team, they join recent appointees Gillian Munson, chief financial officer; Eric Cox, chief revenue officer; as well as Crystal Boysen, chief people officer.
“Lynn and Ashraf bring strategic expertise to Vimeo at a pivotal time; as our product suite is starting to gain traction in the enterprise and we have an opportunity to define how video is used in the future of work,” said Anjali Sud, CEO, Vimeo.
“Lynn is a rare breed in marketing, with over 30 years of experience driving growth at some of the world’s most differentiated brands. Ashraf brings a passion for video and a mix of vision, strategy and operational excellence that very few product leaders possess. I am thrilled to welcome both of them to an executive team that is dedicated to bringing video to every employee, team, and company in the world.”
Vimeo Chief Marketing Officer
Lynn Girotto is a seasoned marketing expert. She has driven scale at a wide range of companies across software, consumer goods, as well as creative communities. Further, they include Tableau, Microsoft, Starbucks and Getty Images.
In her role at Vimeo, Girotto reports to CEO Anjali Sud. What’s more, she now oversees the company’s marketing engine to accelerate its growth in the enterprise and increase brand awareness as a video software company.
“As a marketer, I have experienced the power of video firsthand. I believe in its potential to transform how we reach and engage our audiences,” said Girotto. “I’m incredibly excited about Vimeo’s product and the scale the company has achieved to date, when most of the world doesn’t yet know us as a B2B software solution.
“I look forward to leveraging our globally trusted brand, engaged user community, and freemium model to capture the large and growing video software market.”
Vimeo Chief Product Officer
Ashraf Alkarmi is a proven product leader with an impressive track record. He has delivered both user and commercial success at technology and video platform companies. He has led an enterprise video product at Brightcove; launched and ran Facebook Watch at Meta; as well as served in multiple roles at Amazon.
He launched an enterprise-grade streaming service for AWS. In addition, he most recently served as the general manager of Amazon’s Freevee business (formerly known as IMDb TV). Moreover, he took it from concept to a global streaming service.
Furthermore Alkarmi reports to Mark Kornfilt, Vimeo’s president. In addition, Alkarmi is leading the product team to unlock video as a mission-critical tool at work.
“I have dedicated my career to building and growing transformational products and product teams. Fundamentally, I believe that video and technology can transform the way we work,” said Alkarmi.
“I am joining a team that is equally as passionate and a platform that continues to lead in innovation. At Vimeo, I am in a unique position to build upon a strong foundation to drive product-led growth and industry-leading capabilities so that in the near future we won’t need to imagine video-first communication at work—we’ll be living it.”
Vimeo
The Vimeo video platform enables professionals, teams and organizations to unlock the power of video to collaborate and communicate.
