Will Smith Joins Insta360 Brand Ambassadors Program

Will Smith Joins Insta360 Brand Ambassadors Program


Los Angeles, CA—Insta360 announced that actor Will Smith has joined the Insta360 brand ambassadors’ program as a member of Team Insta360. Insta360 is a provider of 360º action cameras.

In recent years, Smith has become known for his creative and authentic approach to social media. His entertaining videos take his fans along with him on his daily adventures. Now, Insta360 cameras will help Smith share these adventures from a new perspective. 

“Capturing the human experience and sharing it in a way that truly immerses the audience is one of the most exciting driving forces for what I do. Team Insta360 is at the absolute forefront of the technology that enables us to share our adventures and art in an enriching and vibrant way that we’ve never seen before,” said Will Smith.

Will Smith will use his social media to highlight Insta360 cameras.

“I’m thrilled to join them as a brand ambassador for such an innovative company. I was first introduced to Insta360 cameras through my videographer, Jas Davis, in 2020. We even climbed the Burj Khalifa together with this camera. I had never seen anything like the video the Insta360 camera captures before. It looked like we had a drone!” added Smith.

Will Smith Joins Insta360 Brand Ambassadors

To kick off the partnership, Smith posted a short video shot on the Insta360 X3 camera. Moreover, the video highlighted the camera’s Invisible selfie stick effect.

Thanks to the camera’s 360º capture capabilities, the selfie stick is removed in the footage. Consequently, users can create third-person views that look like they were shot with a drone or cameraman. What’s more, by “reframing” the footage in the Insta360 app, the camera switches between multiple different angles.  

“Will Smith’s passion for adventure and creativity aligns perfectly with our mission to help people capture their boldest ideas,” said Michael Shabun, Insta360 vice president of Marketing in North America. “We look forward to seeing Smith’s creativity on full display with our cameras.”

In partnership with Westbrook Media, as an Insta360 brand ambassador Smith will showcase the capabilities of Insta360’s camera technology and AI editing app. Fans can expect to see Smith’s adventures and creative projects captured on Insta360 throughout the year on his social media channels. They will include Instagram, YouTube and TikTok.

Insta360 X3

Launched in 2019 by founders Jada Pinkett Smith, Will Smith, Miguel Melendez and Ko Yada, Westbrook is a media company. Its mission is to empower artists to tell stories that connect the world. Furthermore, Westbrook Inc. houses Westbrook Studios, a film and television studio; and Westbrook Media, a vertically integrated IP incubator, brand content studio and production company.

By leveraging the Smiths’ deep experience in entertainment and media, Westbrook curates and produces content. It ranges from short and mid-form digital to traditional television and motion pictures.