New York, NY—To celebrate the launch of its newest, tiniest camera, the Polaroid Go, the company launched the Go Create campaign. Moreover, at 4.1 inches long, 3.3 inches wide and 2.4 inches tall, Polaroid Go is the smallest analog instant camera.
Polaroid developed the new initiative with creativity at its heart. The Go Create campaign brings together a group of creators across artistic disciplines and global cultures. Together, they share stories of inspiration and creation.
Further, initial collaborators include creative director and designer Quinn Whitney Wilson; she is shaping contemporary culture through her work with Lizzo. London-based musician Arlo Parks, frequently dubbed gen Z’s poet, will join Wilson.
What’s more, as part of the ongoing partnership, Polaroid and their creator collaborators will release new Go Create content through their social media and digital channels. Polaroid will reveal the full cast of creative partners over the coming months.
Go Create Campaign Kickoff
The campaign kicks off with a musical moment from hit-making British producer duo Jungle. The first of two films launching the campaign features Jungle’s anthemic new single, “Keep Moving.” The track is a swinging ode to positivity and momentum. Additionally, it precedes Jungle’s upcoming album, Loving in Stereo.
“For the launch of the Polaroid Go, we went back to Polaroid’s original DNA of being a tool and a medium for creators to push culture forward. We’ve partnered with some of the most boundary-pushing, fun and talented artists, designers, musicians and creatives active today. We couldn’t be prouder to work with them, support them and also promote their amazing work,” said Oskar Smolokowski, Polaroid CEO.
“Over the past year, we’ve seen the need for imagination and also exploration; as we’ve all tackled some of the hardest moments of our lives. Creativity is the fuel we all need to reimagine a world worth fighting for. The voices of the Go Create concept paint a defiant view of the future; one that is inspired by change, digs into the unfinished pieces of art and also invites community to come alongside the creative process,” added Smolokowski.
“As a creative who aims to capture the spirit of the more nuanced yet memorable moments in life, I was pleased that Polaroid asked me to collaborate with them for the release of the Polaroid Go,” commented Quinn Whitney Wilson.
“The immediacy of the Polaroid camera has always given me the ability to capture the intimate, tactile memories; they feel so reflective of the fleeting but important moments in our lives. I look forward to having the ability to highlight my creative process with this new camera as well as to share these precious moments with you all!”