DIR September 2013 Tech Trends: Camera Makers Respond to Consumers’ Desire for...

DIR September 2013 Tech Trends: Camera Makers Respond to Consumers’ Desire for Connectivity

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As consumers increasingly use photo-sharing services and mobile apps to store and display their images, the camera market is beginning to respond to their connectivity and sharing needs.

Sales of Wi-Fi enabled digital cameras over the past 12 months (ending in July 2013) have nearly topped one million units, according to The NPD Group’s Retail Tracking Service. This figure represents over a 400% increase from the same period last year.

Several imaging companies are leading the charge into connectivity, with Samsung the leading brand in the market, followed by Nikon and Canon.—Ben Arnold, Director, Industry Analyst, The NPD Group

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