Torrance, CA—An authorized Pelican distributor with one of the largest inventories of cases and accessories nationwide, ColorCase opened its flagship brick-and-mortar store in Town Square in Las Vegas, Nevada.
The new store, located in Town Square at 6677 S. Las Vegas Blvd., is the first personalized in-person retail experience for Pelican Products.
“We’re excited about the opening of ColorCase’s flagship store,” said Stephan Corti, chief commercial officer and president of the Americas Division at Pelican Products. “We know how important customization has become for people, and many still desire a high-quality in-person experience over online-only option.
“Pelican is the brand standard when it comes to protecting valuable equipment. We value strong relationships with innovative partners like ColorCase who take great pride in helping Pelican customers with their case configuration and customization.”
The store enables customers to test, design as well as purchase cases that fit their personal styles and needs. Moreover, it focuses on providing customized color configurations.
“Our Town Square location is a game changer. This will make customizing a Pelican case more accessible and fun for customers,” said Adam Gerard, vice president and cofounder, ColorCase.
“We’re looking forward to being a destination for those visiting Las Vegas and for locals who want to personally experience the customization process. We’re offering something that no other retailer does—the ability for people to personalize their protective cases with color combinations not found elsewhere. . . . Those already familiar with Pelican’s products will be excited to see the company’s impressive line displayed in our store.”
ColorCase and Pelican Cases
Founded in 2011 as an online retailer, ColorCase has grown rapidly over the past decade. The new storefront makes ColorCase the first company to showcase Pelican’s diverse product line in a retail environment. Products include Air cases, TrekPak kits, accessories and replacement parts, coolers as well as tumblers.
The flagship store offers customers the opportunity to see ColorCase’s products in person, as well as explore a range of custom solutions and design options. The store is also a place for customers to quickly grab replacement parts without having to wait for online orders. They comprise new wheels, foam inserts, latches, TSA locking latches as well as handles.
ColorCase and Pelican products have long been used by customers in various industries, including outdoor enthusiasts, photographers/videographers, medical and military professionals. The company’s custom solutions provide enhanced protection and functionality for Pelican cases.
What’s more, every case ColorCase sells comes with the Pelican lifetime guarantee and ships for free within the contiguous USA (Lower 48). In addition, ColorCase prides itself on striking a balance between functionality and style. Its customization options allow end users to create a case to represent their brand image while protecting their invaluable gear from damage.
