Atlanta, GA—KEH, among North America’s premier purchasers and resellers of pre-owned camera gear, introduced the KEH Better Than New campaign. Its goal is to promote the benefits photographers receive when utilizing pre-owned cameras instead of purchasing new. With KEH’s foundational services built on buying, selling as well as trading, customers receive budget-friendly and trustworthy equipment.
“Since KEH’s inception more than 40 years ago, we’ve established our identity around the belief that pre-owned camera gear often has more ‘staying’ power in someone’s hands. Pre-owned gear sold and purchased with us, the experts in photo and video gear, is far superior to going to a typical retailer,” commented Noah Treshnell, CEO of KEH. “We’re excited to launch our Better Than New campaign, which further aligns with our vision, mission and values of being the go-to resource for photographers to receive unparalleled gear and service.”
KEH Better Than New Campaign 
Furthermore, the core tenets of KEH’s new campaign include:
• Better for Your Budget: KEH asserts that customers gain more value through buying, trading or selling. At KEH, buyers can get up to 40% off retail, while sellers receive competitive quotes. KEH also incentivizes those looking to trade with a 10% trade-in bonus.
• Better for the Planet: KEH is committed to supporting better sustainability practices by deterring a disposable-first mindset. As a vertical industry leader in circularity, the company plays a direct role in keeping cameras out of landfills and in the marketplace longer, dramatically extending its lifecycle through its core services.
• Better When it’s KEH Certified: KEH has been the original camera reseller since 1979. Further, it employs experts with more than 300 years of combined experience appraising, renewing and grading gear. It also boasts a rigorous inspection and pre-owned certification process from leading experts.
What’s more, KEH will feature and promote the Better Than New campaign across all the company’s marketing and communications channels and vehicles. This is including but not limited to its online marketplace, retail locations, social channels, eNewsletters, e-mail marketing, advertising, events as well as public relations.
