Minneapolis, MN—Best Buy unveiled a new suite of membership options. My Best Buy Memberships give customers more freedom to choose a membership program that fits their technology needs, budget and lifestyle.
One of the options is a new tier, at a more affordable price, that offers exclusive prices and access to highly anticipated product releases.
“We’ve learned a tremendous amount from our members over the last couple years, especially that different customers value very different benefits when it comes to their technology,” said Patrick McGinnis, SVP of Memberships at Best Buy.
“Creating these new membership options allows us to be there for all of our customers in the ways that are most important to them.”
My Best Buy Memberships
The company’s collection of memberships now comprises My Best Buy; My Best Buy Plus; as well as My Best Buy Total. Moreover, each membership tier has a different set of benefits. They include members-only pricing and deals, access to exclusive sales and events, 24/7 tech support, product protection, as well as free shipping.
The tiers are offered at different price points, giving customers the ability to choose an option that best fits the convenience, value, support and protection they’re looking for.
Best Buy’s existing membership, Best Buy Totaltech, launched nationwide in 2021 and helped shape the tiered My Best Buy Membership options. Totaltech members engage with Best Buy more frequently. They purchase more of their tech at Best Buy and experience considerably higher satisfaction rates, especially for tech support, compared to nonmembers.
Also, these members take advantage of benefits in noticeably different ways. For example, some of these members use member pricing and product protection more often. Other members more frequently leverage tech support services. And all members cite free shipping as one of the most valuable benefits.
Furthermore, as part of the launch of My Best Buy Memberships on June 27, Totaltech will transition to My Best Buy Total. Current Totaltech members will receive an e-mail in the coming months with more details.
Additionally, members can transition between the My Best Buy, My Best Buy Plus and My Best Buy Total tiers. They can also cancel their membership at any time if their tech needs change.
Tiered Program Details
Here’s what customers can expect from each tier*.
My Best Buy: Free
This is Best Buy’s existing membership plan for customers who want convenience. My Best Buy includes free shipping with no minimum purchase and access to purchase history. In addition, it offers online order tracking and up-to-date shipping info. It also provides quick checkout and a save items function to keep an ongoing wish list of the customer’s favorite tech.
My Best Buy Plus: $49.99/Year
Best Buy designed this membership plan for customers who want value and access. My Best Buy Plus includes everything you get with My Best Buy, as well as:
- Exclusive member-only prices on thousands of items
- Exclusive access to sales, events and highly anticipated products
- Free 2-day shipping with no minimum purchase
- Extended 60-day return and exchange window on most products
My Best Buy Total: $179.99/Year
This plan is for customers who want protection and support. My Best Buy Total includes everything you get with My Best Buy Plus, as well as:
- Geek Squad 24/7/365 tech support for all your tech—no matter where you bought it
- VIP priority support any time and access to specially trained team for advice, customer service and coordination via phone or chat
- Up to two years of product protection, including AppleCare+, on most new Best Buy purchases while you’re a member
- 20% off repairs
- Promotional service offers from time-to-time like discounted in-home installation and haul away
Further, current Totaltech members will continue to receive their existing membership benefits through the end of their renewal date.
What’s more, My Best Buy credit cardmembers get access to more benefits. They include an exclusive 5% back in rewards or flexible financing options on any purchase made at Best Buy. As a cardmember, they also are automatically enrolled into and have access to My Best Buy (free) membership benefits.
*View the Best Buy’s disclaimers here.