Office Depot Circulars Go Online

Office Depot Circulars Go Online

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Office Depot is launching an online supplement to its regular newspaper circulars, but it’s not a simple ad- the company has launched a weekly Web cast called "Smart Specials with Matt and Matt," in which a pair of hosts will run through the chain’s specials for the week, BrandWeek.com reported.

The company will also e-mail links to specials, while continuing its newspaper circulars as well.

The online spots, created by ad agency Young & Rubicam, can be viewed both at TheSurvivaloftheSmartest.com and Hulu.com.

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