Office Depot is launching an online supplement to its regular newspaper circulars, but it’s not a simple ad- the company has launched a weekly Web cast called "Smart Specials with Matt and Matt," in which a pair of hosts will run through the chain’s specials for the week, BrandWeek.com reported.
The company will also e-mail links to specials, while continuing its newspaper circulars as well.
The online spots, created by ad agency Young & Rubicam, can be viewed both at TheSurvivaloftheSmartest.com and Hulu.com.
