New York, NY—Adorama rolled out its next-generation Adorama Learning Center and AdoramaTV online platforms. Adorama is one of the largest photography, video, audio, imaging and electronics retailers.
Optimized for viewing on all standard devices, the new multiplatform channels are targeted at a wider audience of digital storytellers through educational, editorial as well as creative content. A modern concept combined with curated content and professional commentary is designed to connect viewers to their passion, whether it is learning, listening or sharing creative ideas.
“We are pleased to invest in our loyal customer base of photographers and audio, cinema and broadcast professionals by providing them with a world class visual content and social destination that helps them learn and grow their professional capabilities,” said Barry Litwin, CEO of Adorama.
The New Adorama Learning Center
The Adorama Learning Center (ALC) is a free, virtual portal for photographers and videographers. It is an editorial resource to discover photography, hands-on reviews and also expert tutorials.
The ALC hosts content ranging from educational and editorial to breaking news. The newly revamped ALC is now organized into three sections: “Gear,” “How To” and “Features,” covering video, audio, tech and accessories. The “Trending” section updates viewers on the latest product announcements, industry happenings and also reactions.
The ALC is also known for its celebrity contributors. It will continue to feature exclusive interviews with top photographers, social media influencers, musicians and cinematographers, added Litwin. Participating photographers include icon Joe McNally and photographer power couple Amy & Jordan Demos. ALC will also continue to offer product reviews and buying guides for photo, video, audio and consumer electronics gear.
The New AdoramaTV Video-On-Demand Experience
Leveraging video streaming concepts used by vendors such as Netflix and HBO GO, the new AdoramaTV platform offers a video-on-demand (VOD) viewing experience. AdoramaTV videos, which were previously available through YouTube only, are now organized by series and host. As a result, it is easier to find content and keep up with favorite photography and video experts or AdoramaOriginal series.
AdoramaTV fan favorite hosts and shows include:
• “Two Minute Tips with David Bergman”; Mondays, 11:00 a.m.
• “Breathe Your Passion with Vanessa Joy”; Wednesdays, 10:00 a.m.
• “The Breakdown with Miguel Quiles”; Thursdays, 10:30 a.m.
“Both the Adorama Learning Center and AdoramaTV are trusted resources for the pro photo, video and audio communities,” added Lev Peker, chief marketing officer at Adorama. “It was time to give both sites a complete overhaul in order to continue to provide the best possible user experience for their tech savvy audiences. We hope readers and viewers will appreciate the major upgrades, and will benefit from having all of the content they want available in a way that aligns with their reading and viewing habits.”
AdoramaTV has more than 40 million views since debuting on YouTube in 2010. It is a source for videos related to the photography, film and music community. It also offers product releases and gear reviews. Flagship AdoramaOriginal series include “Through The Lens,” “Breathe Your Passion with Vanessa Joy,” “2-Minute Tips with David Bergman” as well as “Exploring Photography with Mark Wallace.”
Digital Imaging Reporter’s 2015 E-tailer of the Year, Adorama has served customers for more than 40 years. It has grown from its flagship New York City store to provide an online destination for imaging and consumer electronics. Its product offerings encompass home entertainment, mobile computing, and professional video and audio. Adorama’s services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the Adorama Learning Center, which offers online channels such as the AdoramaTV. adorama.com