S.I.R. Marketing Communications, Inc. (www.sironline.com) announced today that they have been selected the Public Relations agency of record for the New York Institute of Photography (www.nyi100years.com).
"It’s especially humbling to work with New York Institute of Photography on the eve of their centennial celebration," said Steven I. Rosenbaum, president of S.I.R. Marketing Communications, Inc. "For 100 years, NYIP has helped to set the standard for high quality photographic education. Countless generations of photographers, both professional and amateur, have turned to the New York Institute of Photography as the leading source for photography education."
"2010 represents a once-in-a-lifetime opportunity for NYIP to expand beyond its day-to-day role as photo-educators to reflect on all of the many thousands of students – past and present – that make this milestone so special," said Chuck DeLaney, Director of the New York Institute of Photography. "I can think of no other agency that is better qualified to help us with this important task than S.I.R. Marketing Communications."