Melville, NY—Canon USA introduced SXSW 2023 attendees to its new platform for hybrid collaboration. The platform, AMLOS (Activate My Line of Sight), is a software and camera solution that supports modern hybrid meetings. SXSW 2023 was held in Austin, Texas, March 10–19. The annual conference celebrates the convergence of tech, film, music, education and culture.
Canon, in partnership with the Hollywood Reporter and Peacock’s new series, Mrs. Davis, hosted a creators’ panel discussion. It featured Kohei Maeda, advisor, New Business Development at Canon USA, as well as Damon Lindelof and Tara Hernandez, the creators, writers and executive producers of the series. The panel, “Mrs. Davis: The Future of Tech & Entertainment,” highlighted how AMLOS is suited for hybrid work in creative disciplines such as TV and film.
“Canon’s collaboration with the Hollywood Reporter provided attendees with an opportunity to witness how Canon’s digital imaging and hybrid collaboration tools can empower today’s influential visionaries,” said Shinichi “Sam” Yoshida, executive vice president and general manager of Canon USA, Inc.
“It is our goal to go beyond boundaries in 2023 by exploring the world through the lens of Canon’s powerful technology, continuously seeking creative ways to contribute to larger industry topics and conversations.”
Canon USA Panel at SXSW 2023
Moreover, the conversation with Hernandez and Lindelof centered around the show’s creation, the core theme of technology’s influence on the world. It also focused on the creative process that went into developing Mrs. Davis during the pandemic. 
Canon’s goal was to start a conversation on the future of creativity with top creators, entertainment executives, as well as business leaders. Further, to show how the right technologies can help unlock new pathways for collaboration, guests received a demonstration of AMLOS after the panel.
During the panel, the Hollywood Reporter also debuted a short video. Prerecorded and powered by Canon’s AMLOS, it featured a conversation with Hernandez, Lindelof and key craftspeople on the series. In the video, they unveiled key visuals related to the show’s production. They included storyboards, scripts, behind the scenes, as well as costume designs.
The peek behind the curtain was made possible through AMLOS. Via its gesture control feature, users controlled the focus of Canon’s PTZ cameras with hand movements. Further, the PTZ cameras leverage Canon’s imaging technologies to provide cinema-grade visuals.
What’s more, Canon’s SXSW engagement comes on the heels of another entertainment partnership involving AMLOS. At CES 2023 in January, Canon partnered with superstar director M. Night Shyamalan for an immersive activation celebrating his new film Knock at the Cabin.
