Nikon at Adobe MAX 2023

Nikon at Adobe MAX 2023


Los Angeles, CA—Nikon is an engagement sponsor at the Adobe MAX 2023 Creativity Conference, October 10–12 in Los Angeles, California. Nikon will also use the show as an opportunity to display new advances in image provenance technology.

Nikon at Adobe Max 2023 Details

Attendee Portraits

At the conference, Nikon is partnering with Adobe to offer complimentary professional portraits for credentialed attendees. This is a great opportunity to update your social media profiles and presence with a high-quality headshot, courtesy of Nikon. Nikon is capturing the images on-site with Nikon mirrorless cameras and Nikkor Z lenses. Sessions are first come, first served on October 10–12, 2023. Moreover, the company will send the images electronically to participating attendees.

Image Provenance Technology

Furthermore, the company will exhibit a sample Nikon Z 9 specially equipped with the image provenance function, including Content Credentials, in development. You can view the camera at the Content Authenticity Initiative (CAI) exhibit space at the conference.

“In recent years, there has been an increase in misinformation, plagiarism and copyright infringement. All of which can be attributed to the falsification and unauthorized use of images. Nikon believes the protection of individuals and enterprises involved in the imaging industry, as well as the entirety of society, from the unfavorable results of these actions is a global issue,” the company stated.

specially-equipped-Nikon-Z-9-back-Nikon at Adobe MAX 2023
Nikon Z 9

While currently in development, this function supports confirmation of the authenticity of images. It does so by attaching information to include their sources and provenances. The function specially implemented in the Z 9 employs a new hash value recording method (General Boxes Hash assertion) added in the C2PA  (Coalition for Content Provenance and Authenticity) specifications.

Additionally, Nikon has applied this recording method to the Multi-Picture Format (MPF) used in Nikon’s digital cameras. Furthermore, the company announced it is steadily progressing with development to incorporate this function into cameras.

This display product will demonstrate technical advancements compared to the prototype shown previously. Moving forward, Nikon will start to verify the function’s practicality in a user’s workflow in collaboration with its partner companies. Note, however, the use of the Nikon Z 9 for this exhibition does not imply this specific model will one day integrate this function.


The Content Authenticity Initiative (CAI) is a community of creators, technologists, journalists as well as activists leading the global effort to promote the adoption of secure provenance and attribution data for digital content. The goal is to counter the rise of misinformation.

The C2PA

The Coalition for Content Provenance and Authenticity  (C2PA) is an open technical standards body. Further, it is a Joint Development Foundation project that seeks to prevent the spread of misleading information online through the development of technical standards for certifying the source and provenance of digital content.