Cologne, Germany—Five months prior to photokina 2018, the redesign of the international photo-imaging show is taking on a concrete shape, expanding with futuristic themes. The 35th edition of photokina begins on September 26, 2018.
Technology leaders from the core imaging segments are ready to show their latest products, photokina’s organizers announced. Moreover, the first companies from new target segments, such as mobile imaging, have confirmed their participation. In addition, the Imaging Lab will present the future of imaging. It is meant to open up new perspectives for investors, professionals and private visitors.
Moreover, only a few steps away from the photokina halls is DIGILITY. This conference examines the applications of augmented reality and virtual reality within the digital imaging ecosystem.
“We have taken all of our target groups into consideration for the redesigning of photokina. We are bound to fulfill the expectations of industry, trade and professionals equally to those of enthusiasts and beginners. That is the balancing act we need to master in order to have a successful event,” explained Katharina C. Hamma, chief operating officer of show organizer Koelnmesse. “For our exhibitors, an appearance at photokina involves enormous effort and expenditure. For this they deserve maximum attention from potential customers and the public spotlight.”
photokina will encompass themes like mobile photography and image processing. It will additionally include social networks as a presentation space. Also covered will be mages generated by computers as well as artificial intelligence. The show will examine the manner in which imaging technologies are influencing and will continue to influence the everyday routines of photokina’s target audience.
Furthermore, the organizational parameters adapted for photokina 2018 include the streamlining of product worlds. The organizational themes introduced in 2016 will continue: Capturing Unlimited, Lighting Unlimited, Presenting Unlimited and Creating Unlimited.
The newest theme, Discovering Unlimited, will seek to improve upon the orientation of the fair grounds. Exhibitors will be placed according to their core business. This means that trade visitors especially will benefit from a more efficient trade fair experience. Hall 2.1 will be an area specifically for specialist traders.
Futuristic themes will find their place in the Imaging Lab in hall 5.1. This special area is an ideal environment for the presentation of new concepts and business ideas. Young companies, research institutions and technology leaders will present the products and services that could characterize the future of imaging, Hamma added. In all, nearly 50 companies will present themselves as exhibitors, partners or sponsors in the Imaging Lab. In addition, the Imaging Lab is in the immediate vicinity of DIGILITY.
“We support the Imaging Lab as a partner because it is important to ease the path of young companies into our industry,” added Rainer Führes, chairman of the board of Photo Industry Association, a sponsor of photokina. “photokina is our most important communication and business platform. It offers the unique chance to demonstrate our capacity for innovation as an entire industry. In this way, we hope in the future to be perceived even more strongly by other industry branches as a potential and potent partner.”
The event organizers added that “represented in their entirety are the technology leaders of the imaging industry.” Canon, Carl Zeiss, Cewe, Epson, Fujifilm, Leica, Nikon, Panasonic, Sigma, Sony and Tamron will use the leading trade fair for the introduction of products and services to an international public. Moreover, traders, professional users and private visitors will be able to hold, test, compare and experience cameras, equipment, applications and print products from a variety of providers.
A Source of Inspiration
photokina will also be a source of inspiration. Events like the Olympus Perspective Playground in hall 1 as well as the New Power to the Creators project with Pavel Kaplun encourage creativity. Participants receive the help of outstanding technology and the support of pros. In addition, more photokina stages than ever before will present individual programs to enable a dialog with products at both the technical and content levels. photokina and Pavel Kaplun will provide a new platform under the motto New Power to the Creators. This reflects the broad range of recording devices and software that are raising the pulse of photo and video artists. Kaplun and his team will set up a special area of sets for filming and photographing. Visitors can film and photograph at individual stations while receiving support from pros. A lecture program accompanies this special area.
“It is important for us to support photo and video fans in developing a unique character for their art and in creating entirely personal works with the help of professional techniques and technologies. At the same time we offer them the chance to also make their perspectives accessible to others,” commented Kaplun.
Even prior to photokina, video tutorials, photo posts and competitions on social media channels are stimulating participation and an exchange of ideas. Only two months following the start of the Facebook group photokina – New Power to the Creators, more than 700 photography and video fans shared their works there. Those who would also like to participate can log onto http://www.kaplun.de/photokina-2018.