PMA 2015 Official Business Session Speakers


Jackson, MI—Colby B. Jubenville, PhD., author of Zebras & Cheetahs: Look Different and Stay Agile to Survive the Business Jungle, and imaging industry/retailing expert Bill McCurry will be sharing the stage at the first of two PMA official business sessions held at Bally’s Las Vegas, January 5–6, 2015. The sessions are part of the PMA 2015 Conferences.

The keynote address, called Look Different. Run Faster. Win Bigger, is based on Jubenville’s book and promises to show attendees how to be superstars in the imaging industry. To be better known and better understood, you have to begin with a unique perspective and mind-set. And to look different, you must understand your unique value as well as communicate with emotion. To run faster, you must embrace the “Coaching Revolution” and cultivate an entrepreneurial mindset.

The interactive session will explain the philosophy found in Zebras & Cheetahs: Look Different and Stay Agile to Survive the Business Jungle. Attendees will discover imaging industry examples of organizations that look different and stay agile because they are “Zebra Different and Cheetah Fast.”

Jubenville is an accomplished entrepreneur, inventor, author, speaker and professor. He holds an academic appointment at Middle Tennessee State University. Jubenville is also principal of Red Herring Innovation and Design, an agency specializing in helping people and organizations become better known, better understood, and better understand the unique value they deliver. He is also the founder of QRTechnologies, an intellectual property firm that specializes in creating and delivering learning materials that fulfill education and marketing needs resulting in faster adoption and greater retention of knowledge.

William McCurry

William McCurry travels the English-speaking world listening to imaging leaders. He consistently brings to his audiences proven strategies that break new ground as well as show the path to success.

William McCurry

McCurry was inducted into the PMA Hall of Fame in 2012. He has more than 100 Marketing Idea Exchanges on and helped launch the new Furthermore, PMA Newsline carries his weekly written Marketing Idea Exchange. McCurry has written four books for PMA. He also has had his own business radio talk show, consults and lectures across the globe. Most importantly, he has passion for independent business owners to succeed and flourish. His goal is your success.

The PMA 2015 Conferences will be held at Bally’s. It will be just prior to the Digital Imaging/Photography Conference and Marketplace, presented by PMA, at 2015 International CES in the South Hall of the Las Vegas Convention Center.