Sony at 2024 NAB Show: Networked Live, Imaging, Creators’ Cloud, Virtual Production

Sony at 2024 NAB Show: Networked Live, Imaging, Creators’ Cloud, Virtual Production

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Las Vegas, NV—At the 2024 NAB Show, Sony Electronics is displaying solutions in the remote and distributed production, capture, monitoring, audio, cloud as well as virtual production realm. These technologies are for media and entertainment creators and professionals at every level. Moreover, visitors to Sony at 2024 NAB Show, Booth C8201, will experience Sony’s connected ecosystem of tools. They will also receive demonstrations from brand experts as well as learn about the latest trends in the broadcast, live production, newsgathering and cinema spaces.

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Sony Burano

“NAB Show continues to be an opportunity for our brand to actively engage with the community and champion the latest technologies and workflows,” said Theresa Alesso, president, Imaging Products and Solutions Americas, Sony Electronics. “In recent years, we’ve prioritized improving innovations that are helping connect, reimagine, and streamline our customers’ efforts. We are committed to enhancing the benefits of IP, capture, cloud, and virtual production, which are changing the way our industry does business.”

Sony at 2024 NAB Show
Remote and Distributed Production

Sony’s Networked Live portfolio is an ecosystem built to enable production resources to be optimally connected, used and shared. It works regardless of location to facilitate remote and distributed production through on-premise and cloud hybrid solutions. It is comprised of three core applications: Contribution, Remote Production and In-House Production.

Updates in this area include new V1.1 functionality for the NXL-ME80 LAN/WAN media transport appliance, expected summer 2024. This will allow the device to work as a receiver alongside the CBK-RPU7 remote production unit, in Sony-Networked-Live-Sony-at-2024-NAB-Showa private 5G communication environment. The firmware will also increase the channels in ultra-low latency mode and offer support for the 24P format.

Additionally, Sony is exhibiting the M2L-X software-based switcher at the Amazon Web Services (AWS) booth (West Hall – W1701), as a part of a live cloud production solution.

Cloud

Creators’ Cloud is Sony’s suite of cloud-based platforms and apps. It supports individuals and enterprises with components they can use separately or together.

Further, Ci Media Cloud is Sony’s collaboration and media management service. It has added new ways to streamline production workflows and strengthen nonlinear editing collaboration. Additionally, a new integration with Marquis’ Medway provides automated ingest from Ci into Avid systems. Ci has also expanded its media processing capabilities with the Colorfront Transkoder directly into the platform. Ci is also officially launching Ci Workflow to support automated visual effects (VFX) pulls. SOny-Creators-Cloud-app-w-camera

What’s more, Sony is demonstrating a new PC-based PWA-RX1 software application, with planned summer 2024 availability. The application will inherit the Quality of Service (QoS) functionality of the PWS-110RX1A. Consequently, it will offer stable, low-latency, high-quality, live video streaming, with the use of Commercial-Off-the-Shelf (COTS) hardware. Although the PWA-RX1 can be used without the cloud, pairing it with Sony’s C3 Portal (C3P) cloud gateway service further enhances its workflow feature sets through additions such as SDI output.

In addition, Monitor & Control ver. 2.0.0 is an updated offering for Creators’ Cloud. Previewing at NAB, it is scheduled for a May 2024 release. Moreover, for filmmakers shooting short films and documentaries with a small team, it will provide multiple additional features. They will include a multi-camera monitoring function for iPadOS, which provides up to four cameras, full-screen display function for monitoring, de-squeeze display function for anamorphic lenses, as well as a focus map monitoring display function.

Capture, Monitors, and Audio

Sony’s imaging portfolio includes a range of production solutions. They comprise cameras, monitors and audio. At NAB, the company is announcing an integrated-lens pan-tilt-zoom (PTZ) camera, the BRC-AM7, with built-in AI analytics. Highlights include a 1.0-type CMOS sensor for 4K 60p image; AI-enabled PTZ auto-framing options; as well as integration with Sony’s system cameras and switchers. It also features color matching with Sony’s ecosystem. Sony expects to ship the new PTZ camera in early 2025. A prototype is on display at the show.

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Sony BRC-AM7

Further, Sony’s Cinema Line of cameras boasts updates to the FX series. Also exhibiting is Sony’s Burano, a high-end, CineAlta digital cinema camera.

Additionally, Sony is showing its PVM pro monitors (PVM-X3200, PVM-X2400, PVM-X1800) featuring Version 5.0 firmware, expected summer 2024. Updates include simultaneous high dynamic range (HDR) and standard dynamic range (SDR) video production; HDR optimized functions, like automatic 4K/HD SDI settings; detailed black brightness settings; as well as support for interlace mode. Also on display is a new monitor controller prototype, the  BVMK-R10, planned for a fall 2024 release. Its illuminated buttons and small menu screen are optimized for use in outside broadcast (OB) trucks and studios.

What’s more, updates in the pro audio space include the DWA-F03D. The expandable adapter connects to Sony’s DWR-S03D slot-in receiver to create a lightweight solution for field audio recording. It will also ship in summer 2024.

Virtual Production

Combining the realism of location shooting with the flexibility of virtual sets, virtual production is elevating productions. It is enhancing creativity while creating cost efficiencies. Sony is displaying the upcoming version of its Virtual Production Tool Set at the NAB Show. A compilation of resources to help improve preproduction and on-set workflows, new functionality includes additional camera compatibility. It also includes camera setting synchronization between the Venice digital cinema camera series and Unreal Engine, and the ability to manage virtual cameras using a tablet.

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Sony Crystal LED Verona

Furthermore, NAB Show attendees can experience Sony’s Crystal LED Verona display for VFX applications. It features a new Deep Black and Anti-Reflection Surface Technology and an easy-installation 1:1 cabinet design. Cinematic 24p content will demonstrate a real-world workflow based on ETC@USC’s recent short film project EUROPA. Moreover, it utilized the Virtual Production Tool Set to connect preproduction with on-set shooting in a color-managed workflow. In addition, 60p visuals will demonstrate multi-camera switching in broadcast environments.

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