Ronkonkoma, NY—Southern University announced that Sigma and the Human Jukebox marching band have entered an exclusive partnership. Sigma Corporation of America will help the band to enhance the quality of its video production when chronicling and producing their prestigious performances. Further, this is the third academic year that the camera and lens manufacturer has sponsored the Human Jukebox.
The world-famous marching band has a rich history of performances. It has appeared at such prominent events as the Super Bowl, Mardi Gras and college and professional football game halftimes. Moreover, the Human Jukebox is known for its captivating shows and choreography, which includes the talented Dancing Dolls ensemble. In addition, the band’s reputation plays a vital role in attracting students to Southern University. Thus, sharply capturing their performances is of utmost importance. 
In 2014, Eric Johnson, the Human Jukebox’s Marketing and Brand manager, along with Jabari Morgan (marketing) and director of Media Garrett Edgerson, embarked on a journey. The goal was to develop a strong brand identity and elevate the band’s presence among collegiate marching bands. Subsequently, they successfully built an impressive online presence. The band is active on YouTube, Facebook, Instagram as well as TikTok. Furthermore, it has garnered attention from notable artists like Lizzo, Adele, 50 Cent, DJ Khaled and Janet Jackson.
Sigma and the Human Jukebox Marching Band
The Human Jukebox’s ability to capture their performances and share them with the world relies heavily on consistent high-quality video production. In 2020, the band turned to Sigma. They appreciate Sigma’s reputation for providing premium yet affordable lenses. Further, they note that Sigma’s “dedication to customer service and a shared passion for creative excellence led to the establishment of a productive partnership.”
“An appreciation for art is cultivated during a person’s formative school years. It is something Sigma has always been passionately supportive of,” commented Mark Amir-Hamzeh, president of Sigma America. “Having the opportunity to help bring the Human Jukebox’s work to life for the past three years with crisply captured video, and to contribute to the long-term growth of this HBCU, has been an honor.”
Garrett Edgerson, a photographer and filmmaker, heads a team of four students and three alumni responsible for creating captivating content for the Human Jukebox. To ensure top-notch video quality, Edgerson and his team have embraced Sigma lenses as their go-to choice for capturing the band’s performances.
“Like many HBCUs, Southern University’s marching band plays a crucial role in attracting students from all over the world,” added Eric Johnson. “Sigma lenses have taken our production level to a whole new height with compact form factor, lighter weight and excellent build, making it easier for the team to capture stunning footage during performances and events. Hollywood-quality video has advanced our reputation. It has led to additional sponsorships and partnerships that help support students’ education and band expenses.”
