New York, NY—The Sigma NYC Pop-Up space at 21 Spring Street in Manhattan’s Nolita neighborhood officially opened to the public. Moreover, the “radically simple” Sigma BF full-frame L-mount interchangeable-lens camera anchors the experience. Guests get an exclusive first look at the new 24-megapixel camera Sigma designed to look as sharp as its images.
Sigma NYC Pop-Up Opens
Celebrating the Art of Engineering and Engineering for Art, the space showcases artwork captured with the BF by esteemed photographers. The space is open daily 10 a.m. to 6 p.m. Additionally, it runs through 2 p.m. on Saturday, March 29. What’s more, on weekdays, visitors can learn about Sigma’s new products and updated visual identity from Sigma team members. Weekends also feature meet-and-greets with special guests. 
Opening weekend guests include:
- Hosts of Sigma-sponsored PBS series View Finders, Chris Greer & Paul Daniels
- Travel and lifestyle photographer Max Loewentein
- Nightscape photographer Mike Carroll
- Lifestyle, food & beverage photographer Jillian Lenser
- NYC street photographer Yu Shi
Location
Sigma Pop-Up Space
21 Spring St
New York, NY 10012
Public admission is free. While walk-ins are welcome, priority admission is given to advance ticket holders. Register here.
