San Diego, CA—Sony Electronics was selected as the exclusive imaging products provider for the Canadian Press. The media company is Canada’s largest news organization.
Moreover, with more than 180 journalists, the Canadian Press produces real-time, bilingual multimedia news published by major digital, broadcast and print media. Further, the switch to Sony will mean the photojournalists and videographers at the media company will use a variety of Sony cameras and lenses.
The cameras will include the Sony Alpha 1 and Alpha 9 II. They will help enable the journalists to quickly capture editorial photos and videos on a daily basis.
“We are honored to announce this collaboration with the Canadian Press, a leader in delivering news and best-in-class multimedia content across Canada,” said Mark Saddleton, Sony Canada Country Head and Director of Sales.
“The journalists at the Canadian Press have a front row seat for Canada’s biggest events across politics, sports and entertainment.”
Malcolm Kirk, president of the Canadian Press, added: “Sony’s innovative technology takes the high quality of our visual journalism to a whole new level. More than 600 media clients rely on our online CP Images archive as the go-to destination for contemporary as well as historic multimedia imagery of Canada’s people, places and events. That’s why we were looking for more than just a camera provider. We needed a true partner committed to helping us deliver first-rate visual journalism.”
Equipment Rollout
The rollout of Sony imaging kits to the Press’s journalists is already in progress. In addition, distribution is planned throughout early 2022.
“Sony’s commitment goes beyond providing lightweight equipment for handling fast action, hostile situations and extreme weather conditions, without sacrificing image quality,” said Megan Leach. Leach manages visual journalists at the Canadian Press as well as heads up the planning and packaging department. 
“Our journalists truly appreciate how the silent camera performance allows them to stay behind the scenes; but more importantly, that Sony is responsive to our feedback.”
“From the outset, they’ve taken a relationship-driven approach to the upgrade, which will bring a unified look to our coverage since all our staff photographers and reporters will be shooting with the same brand of cameras for photos and videos for the first time.”
Canadian Press
The Canadian Press has served as Canada’s trusted news leader for more than 100 years. It is also the exclusive Canadian distributor of international news from the Associated Press.
Its journalists produce, package and deliver real-time, bilingual news articles; photos; graphics; as well as video and audio clips. Furthermore, newspapers, magazines, radio and TV newscasts, websites, company blogs, social channels and digital signage use the content.
Through its commercial division, the Canadian Press also helps media, PR and marketing professionals. It does so by providing photography, videography and other custom content services; media monitoring, press release distribution and CP style training.
