Melville, NY—Nikon Corporation (Nikon) is exhibiting a specially equipped Nikon Z 9 with image provenance technology from the Content Authenticity Initiative (CAI). CAI is an Adobe-led community leading the global effort to promote the adoption of secure provenance and attribution data for digital content. The effort is in response to the rise of misinformation.
The camera is on display during this year’s Adobe MAX 2022 Creativity Conference, October 18–20, 2022 (PST)/October 19–21, 2022 (JST).
Moreover, the function conforms to the standards of the Coalition for Content Provenance and Authenticity (C2PA). This open technical standards body develops technical standards for certifying the source as well as provenance of digital content. This is all done to combat image falsification and unauthorized use.
In recent years, there has been an increase in misinformation, plagiarism and copyright infringement. All of which is attributed to the falsification and unauthorized use of images.
Nikon believes the protection of individuals and enterprises involved in the imaging industry, as well as the entirety of society, from the unfavorable results of these actions is a global issue.
In October 2021, Nikon was the first camera manufacturer to join two organizations, the CAI and C2PA, to protect the rights of content creators and consumers with digital provenance and attribution.
Specially Equipped Nikon Z 9
Nikon is currently developing a function that supports confirmation of the authenticity of images by attaching information to include their sources and provenances. Facilitating the detection of image falsification and unauthorized use as well as fact checking, which has traditionally required a great deal of time, effort and money, will help to protect images from misuse.
Nikon will continue its efforts to resolve issues associated with the falsification and unauthorized use of images by furthering the development of its image provenance function.
In addition, “Nikon will contribute to the further development of imaging culture by working toward a society where creators, publishers and the media are able to conduct their creative and business activities with peace of mind,” the company announced.
CAI 
The Content Authenticity Initiative is a community of creators, technologists, journalists and activists.
They are leading the global effort to promote the adoption of secure provenance as well as attribution data for digital content to counter the rise of misinformation.
C2PA 
The Coalition for Content Provenance and Authenticity is an open technical standards body. The organization is also a Joint Development Foundation project.
It seeks to prevent the spread of misleading information online through the development of technical standards for certifying the source and provenance of digital content.
