2012 International CES’s Follow Me App Earns Gold for Best Use of...

2012 International CES’s Follow Me App Earns Gold for Best Use of a Mobile App

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Arlington, VA—The Consumer Electronics Association (CEA) received top honors in EXPO magazine’s E.X.C.I.T.E. Awards. CEA’s Follow Me App for the 2012 International CES was named the Gold winner in the Best Use of a Mobile App category. The E.X.C.I.T.E. Awards honor excellence and innovation in the trade show and event industries, and recognize outstanding achievement across 12 categories.

CEA collaborated with Core-Apps, a mobile application development company, to create an official mobile application for the 2012 International CES—among the world’s most important technology events. The application offers user-friendly features to provide preshow planning and customized onsite navigation.

“As the world’s largest and most important technology event, it is vital that the International CES pioneer the use of technology to enhance the attendee experience,” said Karen Chupka, senior vice president, events and conferences, CEA. “Core-Apps and CEA collaborated to construct a mobile application that enhances the CES show for all attendees by putting information at their fingertips to make CES as beneficial and interactive as possible.”

Attendees with any web-based smartphone or tablet were able to download the free app and use its features with or without an Internet connection. Through the app, users had the ability to manage their 2012 CES event schedule, access on-site navigation through interactive show maps, receive news alerts and special offers from vendors, download press kits, make travel arrangements and access market research.

Users could also download photos and videos from the galleries, receive the live #CES Twitter feed and become “friends” with others to send messages and share schedules.

The Follow Me app for the 2012 CES received a total of 80,149 downloads, a 20% increase from 2011 CES app downloads. The 2013 CES mobile app will be available for download in fall 2012.

Owned and produced by CEA, the 2013 International CES is scheduled January 8-11, 2013 in Las Vegas, Nevada, and will feature more than 3,000 global technology companies unveiling the latest consumer technology products and services across 20 major product categories. cesweb.org

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