Flipagram Video Creation App Acquired by Toutiao

Flipagram Video Creation App Acquired by Toutiao

China’s Top Content Platform Buys Largest Mobile Video Creator Network


Los Angeles, CA—Flipagram was acquired by Toutiao, in a move to expand its global presence, particularly in the United States. Flipagram has the largest mobile video creators’ network with 200 million+ creators sharing video stories in a range of categories. Financial terms of the acquisition were not disclosed.

Flipagrams are easy to create, enabling users’ photos, videos and music to tell their stories.

According to Toutiao, the combination of Toutiao and Flipagram creates many advantages to both companies and their technical products and properties. The combination provides the following benefits:

•    Toutiao gets a flagship mobile video property and operations in the United States.

•    Enhancements will result to Flipagram’s network via the Toutiao content recommendation engine.

•    There will be greater distribution of Flipagram videos through Toutiao properties globally.

•    Toutiao will explore other Flipagram integrations with Toutiao properties.

Yiming Zhang

“We have been striving to enhance the efficiency of informationcommunication. We hope the state-of-the-art technology of Toutiao will bring something different to Flipagram,” commented Yiming Zhang, founder and CEO of Toutiao.

The company aims to expand its footprint in the United States. It also intends to invest in and grow Flipagram’s team by sharing its experience of content recommendation and product operation.

Farhad Mohit

“Since the launch of our free app in late 2013, Flipagram has been one of the most popular mobile video creation apps in the world. We pioneered the licensed use of music clips in user-generated videos. We have also enabled hundreds of millions of users around the world to create and share amazing video stories, with just their phones,” said Flipagram cofounder and CEO, Farhad Mohit. “Today we are thrilled to take the next step in our journey, with Toutiao. Toutiao’s expertise in content recommendations can help take the Flipagram mobile video network to the next level.”

Flipagram Network

To date, more than 200 million users have created over half a billion Flipagram video stories, Flips. The app’s global music licensing deals enable the free use of tens of millions of 60-second song clips from top music publishers and labels. As a result, Flipagram is positioned to enable anyone with a smartphone to tell their stories and express their interests by pairing the perfect music with personal photos and videos.

Flipagrams (Flips) are easy to create, enabling users’ photos, videos and music to tell their stories. Flipagram has music licensing agreements with top record companies. These include Universal Music Group, Sony Music Entertainment, Warner Music, Merlin and The Orchard. It also has agreements with music publishers, such as Sony/ATV Music Publishing, Universal Music Publishing Group, BMG, Warner/Chappell and the NMPA. Flipagram is available on iOS, Android, Amazon and Windows platforms.


Founded in March 2012, Toutiao (“headlines” in Chinese) is China’s largest one-stop entertainment platform. The company’s mission is to connect people with information and foster content creation as well as discussion. Driven by machine learning powered by artificial intelligence, Toutiao generates individually customized content feeds for every user. Furthermore, a team of 1,000 engineers is constantly improving on the artificial intelligence.

By analyzing user interactions with the content served, Toutiao’s relevance engine continuously improves, learning what articles, short-form videos as well as creators are interesting to which people. The platform then serves them ever-more engaging feeds.

As of January 2017, Toutiao has about 175 million monthly active users. Additionally, each user spends an average of 76 minutes per day on the platform. flipagram.com