@FUJINONlenses: Fujifilm Optical Rebrands on Social Media

@FUJINONlenses: Fujifilm Optical Rebrands on Social Media

New Handles to Engage Customers Globally


Wayne, NJ—The Fujifilm Optical Devices Division has rebranded its social media accounts on Facebook, Twitter and Instagram to @FUJINONlenses. The change was implemented to make it easier for Fujinon customers worldwide to engage with the company on these three channels.

“Engaging with our customers and learning the unique ways they’re using our lenses has always been one of our top priorities,” said Thomas Fletcher, director of Sales for the Fujifilm Optical Devices Division.

“Customer feedback has historically been essential in our new lens design. In keeping with that commitment to close customer interaction, we’ve changed our social media handles to make it easier for everyone to find us, connect with us and tag us. Now Fujinon users just need to find @FUJINONlenses on these three social media channels to engage online,” Fletcher added.

Fujinon lens users are encouraged to share shots of their gear in action, tagging the new company handle as well as hashtagging #FUJINON. Fujifilm also welcomes people to ask questions and provide feedback through their social media channel of choice.


Customers can now follow Fujinon on social media at: on Twitter, @FUJINONlenses; on Facebook, @FUJINONLenses; and on Instagram, @FUJINONLenses.


Fujifilm North America Corporation, a marketing subsidiary of Fujifilm Holdings America Corporation, consists of five operating divisions as well as one subsidiary company. In addition, the Imaging Division provides consumer and commercial photographic products and services. These include photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras. In addition, it markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. Fujinon-Fujifilm-Combo-LogoThe Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and also industrial markets. It also markets binoculars. Furthermore, the Electronic Imaging Division markets consumer digital cameras.

Moreover, the Graphic Systems Division supplies products and services to the graphic printing industry. Finally, the Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. fujifilmusa.com