As this “Look-at-me” Generation continues to get more and more comfortable with online photo and video sharing sites, it only stands to reason that the imaging industry would look to take advantage. Enter Kodak and their online Kodak EasyShare Gallery, as the company has announced the addition of Simple Star’s PhotoShow DVD software to its family of personalized photo products. The PhotoShow DVD allows consumers to create musical slideshows using their own photos and popular themes when they visit www.kodakgallery.com.
“Our customers are looking for new and exciting ways to showcase their memories and bring their photos to life,” said Madhav Mehra, Vice President of Product Management for Kodak EasyShare Gallery. “The PhotoShow DVD puts the customer in the director’s chair and makes it easy for them to create their own mini movie, complete with their photos, music and transitions, in just a few simple clicks and have it delivered right to their door. It’s a great way to share and re-live their memories.”
With a trend that is seeing many consumers to looking to go beyond the 4×6-inch print, services such as these are interesting opportunities for retailers to look into as well. Kodak is charging $19.99 for users to create a PhotoShow DVD with up to 150 images. The finished product can also be delivered in customized packaging for all occasions.