Photo Specialty and E-Commerce Veteran Fred Lerner Acquires

Photo Specialty and E-Commerce Veteran Fred Lerner Acquires

Fred Lerner

Irvine, CA—Fred Lerner, a photo specialty and e-commerce industries veteran, acquired, an early stage, online imaging website. Terms of the acquisition were not disclosed.

According to Lerner, is ideally equipped to serve the large and growing online imaging market. “I’m impressed by the site’s advanced Facebook, iPhone and Android technology, as well as the overall business model,” Lerner said. “It also has great URL.”

The site will be temporarily closed for updates but is scheduled to relaunch on May 1.

“Online imaging is almost a $2 billion industry, and that doesn’t even include the enormous opportunity of the billions of photos on Facebook, Twitter, smartphones, computers and cameras,” noted Lerner, who was the cofounder, president and CEO of Ritz Interactive, parent company of,, and

Previously, Lerner was president and CEO of Kodak Processing Labs, Inc., a division of Qualex Inc., after selling Lerner Photo Inc. to Qualex. He began his career with Berkey Photo and was later president of RCI Acquisition, which acquired Ritz Camera Centers under Section 363 of the Chapter 11 bankruptcy code. Lerner was also international president of the Photo Marketing Association International (PMA) from 2005-06 and served on many PMA committees. He is currently a board member of the United Nations’ International Photographic Council (IPC), where he is a hall of fame recipient.