Sony Launches PlayMemories Post-Shooting Solutions to Share & Edit Content across Devices

Sony Launches PlayMemories Post-Shooting Solutions to Share & Edit Content across Devices


San Diego, CA—Sony launched its new PlayMemories series of post-shooting solutions to enable users to view, edit and share videos and photos on a variety of electronic devices, including LCD TVs, personal computers, tablets and smartphones.

Under the concept “Play More. All Your Memories,” the PlayMemories series will provide an experience where personal content can be easily customized and enjoyed across multiple Sony products after it’s captured. PlayMemories consists of four separate solutions: PlayMemories Online; PlayMemories Home; PlayMemories Studio; and PlayMemories Mobile services.

PlayMemories Online (Available spring 2012, free)
This cloud-based service lets consumers upload photos and videos captured with digital cameras or camcorders and enjoy them anytime, anywhere on multiple devices, including compatible Bravia TVs, PCs, tablets and smartphones. With a single account, users can enjoy this service as well as other music and video services offered on the Sony Entertainment Network platform.

PlayMemories Home (Bundled with Sony digital imaging products starting January 2012)
This PC software allows consumers to easily transfer, organize, view and share photos and videos. It features a calendar and map view for simplifying the task of organizing content according to date or location. Both 2D and 3D content can be edited and copied onto compatible Blu-ray media, and uploading to PlayMemories Online, Facebook, YouTube and other platforms can be done without the need for a web browser.

PlayMemories Studio (Available spring 2012 at PlayStation Store, paid)
Taking advantage of the high processing power of PS3 systems, users can freely navigate personal videos and photos, and edit HD video content in an interactive video-game-style interface. This service can also be used remotely with a PlayStationVita or PSP device via RemotePlay (requires wireless connection). In addition to content stored on the PS3, this application permits users to access personal videos and photos on external cameras, hard drives and storage devices connected via USB to the PlayStation. Content can also be shared to PlayMemories Online, Facebook and more.

PlayMemories Mobile (Available at Android Market and iTunes app store in early January, free)
Through the PlayMemories Mobile app for Android or iOS, users can transfer videos and photos captured with the newly announced Bloggie Live Wi-Fi-enabled pocket video camera to their compatible smartphones and tablets.