Melville, NY—Canon USA, Inc., unveiled the results of a new survey. The Canon Fluorescent Color Impact Study reveals the allure of fluorescent colors. Canon also says it validates consumers’ overwhelming support of the return and use of bright, bold colors in a broad range of materials and business settings.
“Fluorescent seems to be everywhere now; it’s compelling businesses, designers as well as artists to reimagine their color palette and consider all the imaginative possibilities that come along with it. With our new line of imagePrograf GP series printers, Canon can help turn these dreams into reality by expanding the world of color.”
The study’s findings are based on a national survey of 1,000 U.S. citizens conducted in March 2022.
Canon Fluorescent Color Impact Study Findings
Furthermore, according to the survey, three out of four consumers indicated they are more likely to pay attention to posters and signage that feature fluorescent colors. More than 90% of consumers also said they are very likely or somewhat likely to remember posters and signage printed in fluorescent colors.
In addition, fluorescent’s ability to capture the modern consumer’s attention was evidenced by over two-thirds agreeing that fluorescent colors are making a comeback.
Overall, the new survey reveals that fluorescent colors will likely have staying power this time around.
Another survey finding was that a plurality of consumers (31%) believe fluorescent pink is the most iconic color in art and culture. Moreover, they believe it is the most personally engaging of the fluorescent colors.
In addition, fluorescent colors pop in digital and print; this explains why 55% of respondents said they would like to buy a printer that uses fluorescent ink. Also, when they see fluorescent colors, most feel happy (64.5%) and excited (47%).
“Fluorescent colors transcend industry and form,” said Tim Greene, research director of International Data Corporation (IDC). “More often than not, they capture the audience’s attention and engage consumers in new and compelling ways. Instead of overlooking this massive trend, Canon is embracing it by designing and introducing high-performance printers that deliver bright color printing capabilities for a diverse spectrum of assets, from photographs and Pop Art to posters and signage.”
Canon’s 24-inch ImagePrograf GP-2000 and 44-inch GP-4000 printers include 10 colors plus fluorescent pink ink. The 24-inch GP-200 and 36-inch GP-300 incorporate five colors as well as fluorescent pink ink. Moreover, these printers include Canon’s Radiant Infusion technology to create impactful posters and other large-format materials with vivid colors.
As an added benefit, Canon USA recently announced a new online version of its PosterArtist app. The company’s free design online application is available for Windows/Mac platforms and supports compatible models of Canon printers. Operators can use the web-based version with all imagePrograf GP printers that utilize fluorescent pink ink.