Legendary French Photo Lab Opens Picto NY

Legendary French Photo Lab Opens Picto NY


Las Vegas, NV—France’s leading professional photo lab, Picto launched customized as well as online services for U.S. photographers—Picto Online and Picto Atelier—in New York City. Bringing 65 years of experience to American photographers, the company announced, “these services offer the best of technology and craftsmanship in search of image perfection.”

By opening its first international subsidiary in New York City, the legendary lab is creating a full-service lab that mirrors its operations in its historic Paris lab. Additionally, it has partnered with LTI/Lightside on the New York City venture. Picto New York is located at 1115 Broadway, Suite 1115.

picto-online-printsrPicto Online

The professional photo printing website offers a complete range of print as well as mounting options. The dedicated U.S. version can be found at us.PictoOnline.com. The service also professional photo prints, prints on canvas, prints on metal and complete framing options.

Professional photo prints, at affordable prices, are said to have a 1/100 of an inch precision. The lab uses custom materials and frames. Furthermore, these products are guaranteed for five years. The service provides free pick up in Manhattan and secure shipping to the rest of the U.S.

picto-canvas-picto-metal-printsPicto Atelier

The customized service provides professional advice for image and print optimization. Personalized assistance across the entire printing process is offered to create prints at “museum level” standards.

“We have been passionate about partnering with the world’s most famous photographers for three generations. We are delighted to now be able to offer our quest for image perfection in the U.S.,”
 said Philippe Gassmann, Picto’s CEO.

“We believe photographers are keen to manage their images themselves, requiring the most advanced technology as well as easy access to advice. Picto Online is a professional photographic lab at their fingertips,” added Edouard Beaslay, Picto NY’s CEO.


Created in Paris in 1950 by Pierre Gassmann, a black & white photo printer in Paris and friend of Henri Cartier-Bresson and Robert Capa, the lab service was the first official partner of Magnum Photos.

Today, the world-reknowned photographers, such as Salgado, Lindbergh, museums, as well as some of the most prestigious brands in the world of fashion, luxury and beauty rely on Picto for their prints and images.

These brands include Chanel, Dior, Van Cleef & Arpels, Givenchy and also Longchamp.