This online edition of What’s Happening April-May 2022 covers recent news from Kodak Moments as well as HP’s commitment to honoring talented women. We also look at a new study from Canon, the Canon Fluorescent Color Impact Study, which reveals the appeal of fluorescent colors in printed materials.
What’s Happening April-May 2022
Kodak Moments Is Official Imaging Provider of Disneyland Paris
Disneyland Paris and Kodak Moments entered a multiyear commitment naming Kodak Moments as the resort’s Official On-site Imaging Provider. The two companies are working together to offer compelling new photo services to enhance the guest experience and provide long-lasting memories. Kodak Moments is a global provider of photo products and services to consumers, retailers as well as entertainment venues.
Extensive photo system upgrades were carried out across the resort with new capture experiences and guest touchpoints for Disney PhotoPass guests. Kodak Moments’ technology is also enhancing the online Disney PhotoPass experience through a new website. There, guests can customize their photos with borders and themed embellishments via built-in photo-editing tools.
Furthermore, guests can now view their Disney PhotoPass photo collections from mobile, web and retail touchpoints within minutes of capture. What’s more, 100+ Disney PhotoPass photographers and six ride-capture systems in the parks are now using Kodak Moments’ technology to provide high-quality image files.
Kodak Moments also is reinforcing its presence and its connection with Disneyland Paris guests through experiential photo spots in both parks. Kodak Moments and Disneyland Paris are also collaborating on in-parks activations to provide additional guest experiences.
“We are happy to take our historical relationship with Kodak to a next level. We are also proud to welcome Kodak Moments as an Official Imaging Partner to our parks,” said Laure Albouy, vice president, Business Strategy & Integration, Disneyland Paris. “The Kodak Moments brand will now be visible to guests as an incredible brand which, through innovative and modern technology, will enable them to preserve their magical memories forever.”
HP Indigo and Hershey Bring Women’s Stories to Life
Since 2020, HP Indigo and Hershey have leveraged the power of digital printing technology to transform the Hershey’s iconic chocolate bar packaging into a celebration of women. Now in its third year, the #HerShe campaign sees Hershey’s milk chocolate bar packaging honoring female talent across the world.
Hershey originally used HP Indigo 20000 digital presses and Brazilian print service provider Camargo Cia de Embalagens Ltda to develop 320,000 limited edition #HerShe chocolate bars. The 2020 campaign featured artwork to celebrate the talent of female photographers, musicians, illustrators and poets. It saw huge success; in Brazil, the parallel social media campaign reached close to 2 billion impressions.
In 2022, the campaign’s goal is to help make “invisible women, visible by supporting gender equality through a global movement that celebrates female achievements in science, business, sports, activism and music.” Hershey’s milk chocolate bars feature a QR code, also printed with an HP Indigo 20000 digital press, that opens consumers’ eyes to the many contributions of women.
“Empowering women, and advancing diversity, equity and inclusion is a business priority for us. We invite new perspectives, ideas as well as experiences in everything we do to reflect the diversity of consumers around the world,” said Santhi Ramesh, CMO International, Hershey Company.
“Throughout the campaign, HP helped us open our eyes to the power of digitally printed packaging, allowing us to engage with our audience in a creative and unique way while celebrating women and their achievements globally.”
The HP Indigo 20000’s 29-inch image and digital color printing process matches gravure printing, delivering high-resolution printing and registration. This enabled Hershey to meet its strict brand color needs using seven ink stations.
Color-Logic Now Compatible with Adobe Creative Cloud 2022
A provider of metallic colors systems and print embellishment, Color-Logic announced their entire suite of products is fully compatible with Adobe Creative Cloud 2022.
“At Color-Logic, we believe All Print Starts with Design. What’s more, ensuring that our software products are compatible with the most current version of Adobe creative tools is a must,” said Mark Geeves, director, Sales and Marketing, Color-Logic.
“The Color-Logic Design Suite for PhotoShop, Illustrator and InDesign have now been released through the Color-Logic Smart Center to our licensed printers and designers. Color-Logic Touch7 Photo products for ECG (extended color gamut) inks and neon/fluorescent inks are fully compatible as well.”
Furthermore, the Color-Logic Design Suite and the Touch7 Photo products enable both new and experienced graphic designers to add print embellishment into their files in seconds, with just a few mouse clicks.
Using the Color-Logic Design Suite, designers and printers can create 250 metallic colors and a range of decorative print embellishments. All effects are created at the design stage, often eliminating the need for post-press finishing previously required to create the same or similar effect.
The new Canon Fluorescent Color Impact Study reveals the allure of fluorescent colors. Canon USA says it validates consumers’ overwhelming support of the return of bright, bold colors in a range of materials and business settings.
“Fluorescent seems to be everywhere now; it’s compelling businesses, designers and artists to reimagine their color palette; and consider all the imaginative possibilities that come along with it,” Sam Yoshida, executive vice president/general manager, Canon USA. With our new line of imagePrograf GP series printers, Canon can help turn these dreams into reality by expanding the world of color.”
The findings are based on a national survey of 1,000 U.S. citizens conducted in March 2022. According to the survey, three out of four consumers indicated they’re more likely to pay attention to posters and signage that feature fluorescent colors. More than 90% also said they’re very likely or somewhat likely to remember posters and signage printed in fluorescent colors.
The study showed that fluorescent’s ability to capture the modern consumer’s attention is a reality; more than two-thirds agreed that fluorescent colors are making a comeback.
Another finding is that 31% of respondents believe fluorescent pink is the most iconic color in art and culture. They believe it is the most personally engaging of the fluorescent colors. What’s more, 55% said they would like to buy a printer that uses fluorescent ink. Also, when they see fluorescent colors, most feel happy (64.5%) and excited (47%).
In related news, Canon introduced an online version of its PosterArtist app. The free design online application is available for Windows/Mac platforms and supports compatible Canon printers. The web-based version works with all imagePrograf GP printers that utilize fluorescent pink ink.
DNP Enters Delivery Matching Service Joint Venture
Dai Nippon Printing Co. (DNP), Uniadex Ltd. and Global Mobility Service established a Philippines-based logistics and delivery matching service joint venture (JV): 3Q Dash Technolox, Inc. Moreover, the trio launched it in anticipation of further expansion in logistics demand. They also see continuous growth going forward amid the Covid-19 pandemic.
The DNP Group is a printing company that “continues to provide new value by targeting the realization of a sustainable and better society that enjoys more comfortable lifestyles,” DNP announced.
“By combining our uniquely nurtured strengths in printing and information (P&I), we will deepen cooperation with our partners and provide a variety of products and services extending over a broad array of fields to our clients companies, organizations, consumers and regional society,” DNP added.
The Philippines has witnessed increased logistics flows due to several years of solid economic growth. Numerous delivery-related time and cost challenges have arisen. They are a result of shortages of delivery drivers; chronic congestion in the city center; and delays in the delivery mechanism infrastructure. Meanwhile, due to the Covid-19 pandemic, online shopping and food deliveries have seen sharply increased usage. As a result, delivery-related challenges are becoming more serious.
In anticipation of overcoming these challenges, and of expected continuous growth of the delivery in the future, the three partners established the Philippine-based JV.