Record HP Indigo Rollout by Shutterfly & HP to Meet Personalized Photo...

Record HP Indigo Rollout by Shutterfly & HP to Meet Personalized Photo Product Needs


Redwood City, CA—HP Inc. and Shutterfly agreed to a landmark expansion of their strategic relationship late last year. As a result, a record HP Indigo digital press rollout will meet the needs of the growing ecommerce market of photo gifts and photo products.

“Over our 20+ year legacy, Shutterfly has committed to investing in the best and most innovative technology to fuel our business; delivering high-quality products to our customers, hosts and partners,” said Dwayne Black, Shutterfly Inc.’s COO. “This latest upgrade of our HP Indigo fleet continues that investment in quality, productivity and innovation. It reflects significant advancements in speed and automation that help us deliver even higher quality products to our customers, even faster at a time when sharing tangible memories is more important than ever.”

Shutterfly is investing in more than 60 new HP Indigo digital presses to drive higher productivity for its range of high-quality, photo-based and personalized products. These products include photo gifts, photo books, school portraits, holiday cards and also home décor.

HP Indigo Digital Press Rollout

The agreement with Shutterfly, a leading U.S. supplier of HP Indigo digital print, is the largest single customer order to date for the HP Graphics business. Now underway, the rollout includes HP’s next-generation, high-productivity B2sized Indigo 100K digital presses; Indigo 12000 digital presses; as well as significant investment in web-fed photo presses to transform photo portrait printing to digital.

HP Indigo 12000

The annual global photo printing and merchandise market is expected to reach a value of $3.1 billion by the end of 2026. In addition, it will see a CAGR of 8.1% from 2021 through 2026, compared with 1.8 billion in 2019, according to 360 Market updates.

“Today more than ever before, tangible, personalized experiences are becoming more precious. Consumers are looking for quick turnaround, alongside real-to-life photo quality. We at HP Indigo are proud to be Shutterfly’s provider of choice in making this a reality,” said Haim Levit, general manager, HP Indigo.

In this latest wave of installations, Shutterfly is investing across three Indigo press generations and formats. Shutterfly was one of the first customer beta sites for the new 29-inch format HP Indigo 100K. It delivers high productivity and nonstop printing, along with Indigo’s digital offset look and feel.

In addition, Shutterfly’s new Indigo 12000 presses are loaded with a value pack to deliver higher end prints. It uses a wider range of inks and materials, including synthetic, metalized and canvas applications.

Shutterfly will install the presses over the next 18 months in four manufacturing facilities: Shakopee, Minnesota; Fort Mill, South Carolina; Tempe, Arizona; and Plano, Texas.