Cranford, NJ—In addition to announcing its medium-format mirrorless flagship, the X2D 100C, three faster, more compact Hasselblad XCD lenses were added.
Hasselblad brought its XCD lens range to 13 with the XCD 2,5/38V, XCD 2,5/55V and XCD 2,5/90V. The new lenses have a compact, lightweight build. An upgraded, lightweight focusing module adopts a linear stepping motor and lighter, smaller focusing lens group—eliminating backlash from the group moving. Moreover, an upgraded, quiet leaf shutter is more compact and provides flash sync at all speeds.
Photographers can switch to full-time manual focus by pulling and pushing the focus ring to change between AF and MF as well as check focus and DOF readings. Additionally, a new lens control ring supports customization.
The three have full-metal bodies with an engraved distance scale and H logo on the focus and lens control rings. Additionally, their narrow aperture and leaf shutter blades create Hasselblad’s hallmark eight-point starburst effect on bright light sources.
New Hasselblad XCD Lenses
Hasselblad XCD 38V
An option for documentary, street and landscape photography, its 12-inch minimum focusing distance also allows it to capture cuisine. With a 30mm-equivalent full-frame focal length, the XCD 2,5/38V is a low-distortion wide-angle lens. Photographers can include more environmental details when shooting portraits. They can also create a soft bokeh effect from its large f/2.5 aperture to highlight the subject against the background.
An ultrasmall shutter captures at up to 1/2000s. The lens weighs 12.3 ounces. Its 10-elements, 9-group design includes three aspherical and three ED elements to improve light transmittance and suppress chromatic dispersion. Suggested retail price: $3,699.
Hasselblad XCD 55V
With a 43mm-equivalent, full-frame focal length, this standard lens produces a viewpoint similar to the human eye. This, combined with the soft bokeh effect from the large f/2.5 aperture, makes it a tool for full- or half-length portraits or for shooting documentary, still life or daily photography.
The lens weighs 13.1 ounces. It features 9 elements in 8 groups, including two aspherical, one ED and one large-diameter aspherical element to improve light transmittance and suppresses chromatic dispersion. SRP: $3,699.
Hasselblad XCD 90V
A moderate telephoto lens for close-up portraits and still lifes, it weighs 19.4 ounces. With a 71mm-equivalent, full-frame focal length, the XCD 2,5/90V creates a soft bokeh effect.
The lens features 9 elements in 6 groups, with one ED and one large-diameter aspherical element to deliver an apochromatic effect for accurate color correction. An upgraded large aperture leaf shutter captures at up to 1/4000s. SRP: $4,299.