Union, NJ—Hasselblad, a leading manufacturer of medium-format cameras and lenses, is introducing the Rent a Hasselblad service. The program was created to enable photography enthusiasts as well as professionals to have easier access to the advantages of medium-format technology.
“Owning a Hasselblad medium-format camera system is a significant investment. This is true even for a successful high-paid photographer,” said Bronius Rudnickas, Hasselblad’s Marketing manager.
“Consequently, many professional photographers and enthusiasts haven’t had the opportunity to see what they’re able to create with Hasselblad’s medium-format technology. The Rent a Hasselblad program is designed to change that. We’re looking forward to seeing what photographers are able to produce having easier access to our photographic tools.”
Rent a Hasselblad Features
The new rental program is a global online booking service. It enables photographers to rent the company’s cameras and lenses for a selected period of time. Photographers may rent a camera system for a specific photo shoot. Or they may book a camera to try it out before making up their mind to purchase, or reserve gear for use at a travel destination. Regardless of the reason, the service will give photographers higher accessibility to Hasselblad systems.
At its launch, customers can book the mirrorless, medium-format X1D-50c camera as well as choose from a selection of XCD lenses. They are around 40 rental pickup locations across the globe. Moreover, plans are already underway to grow the rental service by increasing the number of rental locations. The company will also expand the selection of Hasselblad models at certain locations.
Furthermore, the convenient online service with global coverage offers reasonable rental fees. In addition, Rent a Hasselblad offers photographers the possibility to offset rental costs against the purchase price, if they then decide to make an investment in the camera system afterward. hasselblad.com/rental