Anna Devís and Daniel Rueda Join Hasselblad Ambassadors

Anna Devís and Daniel Rueda Join Hasselblad Ambassadors


New York, NY—Recognized for their humorous imagery, handmade props, perfectly executed poses and interaction with architecture, Anna Devís and Daniel Rueda are the latest Hasselblad Ambassadors.

“We found Hasselblad’s X system at a point in our careers when our previous camera couldn’t keep up with our demands anymore. Getting into fine art photography, we felt like we had outgrown fullframe cameras; however, at the same time, mediumformat photography seemed a dauntingly large jump for us! We believed larger format cameras were heavier and more difficult to set up. Luckily for us, the X1D-50c proved us wrong. So much so that we can no longer picture ourselves working with a different system!” said Daniel Rueda.

Anna Devís and Daniel Rueda

Devís and Rueda are both trained architects who combine their love for geometry, perspective and storytelling. Based in Valencia, Spain, the couple has traveled the world to seek out the quirkiest buildings, using these facades as canvases.

Moreover, the concept of teamwork is in their DNA. With his experience as an architectural photographer and her creative background as a painter and illustrator before becoming an architect, they create surprising images beyond conventional architecture photography.

© Anna Devís and Daniel Rueda

Their creative process is also handcrafted. Furthermore, whether it is a personal project or a commissioned work for a brand, everything starts with a sketch. They sit and brainstorm whatever it is they’re working on; while doing that, Devís translates those first concepts into little drawings. Those sketches help them figure out how to turn their ideas into reality; they act as the blueprint for the final image.

What’s more, during this process they find out what they need to produce for their shots; for instance, a human-sized Tetris piece or a rainbow-colored paint roller. In addition, all of their props are handmade. Besides some basic image processing in Hasselblad Phocus, they create surreal scenes without the use of photo-editing software. Instead, they set the stage in real life using all sorts of everyday objects, unexpected locations and tons of natural light.

© Anna Devís and Daniel Rueda

The couple was listed in the Forbes Europe 30 Under 30 for the “inventive use of everyday objects and the bright natural light of Spain” in their photography. In addition, their unique style has led them to work with brands such as Netflix, Disney, Facebook and Pantone, among others.

Their work has also illustrated festival posters and book covers. And it has appeared in numerous publications, like Surface, Marie Claire and Glamour.