Hasselblad Heroines Program Highlights Talented Female Photographers

Hasselblad Heroines Program Highlights Talented Female Photographers

© Julia Fullerton-Batten

New York, NY—Hasselblad continues its second year of its Hasselblad Heroines program. The company is a leading manufacturer of digital medium-format cameras as well as lenses. Hasselblad is highlighting various female photographers who are making their mark in the photographic industry. Kicking off the second-year installment on March 8, 2020, International Women’s Day, was the first Hasselblad Heroine, Swee Oh.

Through weekly spotlights over a total of seven weeks, each heroine will share their experiences in their career as well as challenges in a typically male-dominated industry. Moreover, they will express their inspiration in their craft through short video interviews.

By putting a spotlight on these talented creatives, Hasselblad Heroines hopes to encourage the next generation of female photographers to go against the grain and bring their creative visions to life.

© Bara Prasilova

“Last year we received a resoundingly positive response to the Hasselblad Heroines series. We want to continue celebrating artists who represent true creative ingenuity. Since its inception nearly eighty years ago, Hasselblad carries a vested interest in the growth and development of the photographic arts as well as the nourishment of diverse and innovative creators,” said Bronius Rudnickas, manager, Marketing.

2020 Hasselblad Heroines Lineup

The program’s 2020 lineup features seven photographers, including the 2016 Hasselblad Master in Architecture, Swee Oh. Based in San Francisco, California, Oh’s professional background in architecture influences her artistic eye.

Hasselblad Ambassador Julia Fullerton-Batten is based in London. The fine art photographer is renowned for her highly cinematic visual storytelling. In addition, the 2014 Hasselblad Master in Fashion/Beauty is also featured; Bara Prasilova is from Prague. Her conceptual imagery presents surreal scenes using custom props and costumes.

© Swee Oh

Also on the roster is Celia D. Luna, a fashion and portrait photographer based in Miami, Florida. Luna creates color-rich images influenced by her Peruvian upbringing and the vibrance of life in Florida. Further, Hasselblad X You grand prize winner Clarissa Bonet from Chicago, Illinois, is in the lineup. Her fine art photography explores the pedestrian experience of the urban space.

2016 Hasselblad Master in Portrait, Natalia Evelyn Bencicova from Bratislava is another 2020 heroine. Her work constructs compelling narrative scenarios that blur the lines between reality, memory and imagination. Finally, Italian fine art photographer Chiara Zonca, based in Vancouver, Canada, explores some of Earth’s most unique landscapes. Zonca captures forms and shapes that feel other worldly.

To find all of the Hasselblad Heroines’ stories, images as well as video interviews, visit www.hasselblad.com/heroines.