Sony Artisans of Imagery Welcomes Leifer

Sony Artisans of Imagery Welcomes Leifer

Sports Photographer Neil Leifer Joins Sony Program


San Diego, CA—Neil Leifer, the newest member of Sony’s Artisans of Imagery, is in rare air at the top of the pyramid of sports photography. His name is recognized and synonymous with some of the greatest moments in sports history.

Here’s what Leifer had to say about the first time he held and used a Sony α7. “The first thing that came to mind was the Sony weighed half of what my Nikon weighed. I looked through the camera, and I noticed the incredible quality of the Sony Zeiss lenses. Now, I had Zeiss lenses on my Leica’s years ago, so I know how good they are.

“I decided I really wanted to try it out. So I got in touch with Sony, sourced a loaner camera, tested it while shooting boxing and completely fell in love with it! The weight and the quality of the photography . . . I thought, this is definitely the way of the future. I know a good camera when I have one in my hands.”

Neil Leifer with his iconic image of Muhammad Ali Ali after his first-round knockout of Sonny Liston in the 1965 World Heavyweight Title fight.   © Brian To/FilmMagic

In total, Leifer has photographed 16 Olympic Games (7 winter and 9 summer), four FIFA World Cups, 15 Kentucky Derbies and also a countless number of World Series games. He shot the first 12 Super Bowls and every important heavyweight title fight since 1959.

He has photographed his favorite subject, Muhammad Ali, on almost 60 different occasions. Leifer has covered Ali’s biggest fights and more than 30 one-on-one studio sessions. Perhaps Leifer’s most iconic photo is that of Muhammed Ali standing over Sonny Liston after his first-round knockout in the 1965 World Heavyweight Title fight.

“We’re honored and excited to welcome Neil Leifer to the Sony Artisans of Imagery,” said Neal Manowitz, vice president of Digital Imaging at Sony Electronics.

“In addition to playing a role in Leifer’s ongoing work as a filmmaker and photographer, we’re looking forward to his input and guidance as we work to support both the current and future needs of enthusiasts and professionals.”

Sony Artisans of Imagery

The Sony Artisans of Imagery program includes some of the most respected professional photographers worldwide. Each member has a unique style and vision with their photography. Additionally, they all rely on one product, the Sony Alpha.