Canon Unwraps EOS 5D Mark IV DSLR for Pros

Canon Unwraps EOS 5D Mark IV DSLR for Pros

New L-Series Lenses Debut with EOS 5D Mark IV for Professional Wedding, Portrait & Nature/Wildlife Photographers and Filmmakers


Melville, NY—Canon’s EOS 5D Mark IV DSLR is the next generation of its 5D series of professional cameras. The new digital SLR incorporates features and enhancements added to propel the series forward.

In addition, Canon introduced two L-series EF lenses: the Canon EF 16–35mm f/2.8L III USM ultrawide zoom and EF 24–105mm f/4L IS II USM standard zoom lenses.

Canon EOS 5D Mark IV

5D Mark IV features include a 30.4 megapixel, 35mm full-frame Canon CMOS sensor paired with a Digic 6+ image processor. The combination is engineered to deliver 4K 30p video and up to 7 frames-per-second (fps) continuous shooting.

To make video shooting easier, it also features propriety Dual Pixel CMOS AF technology, even when shooting 4K, to help ensure sharp focus and subject tracking.

“Canon’s EOS 5D series of DSLR cameras has a history of being at the forefront of still and video innovation. And today, we add to this family of cameras the EOS 5D Mark IV—the first in our 5D series to offer 4K video and built-in Wi-Fi and NFC connectivity,” said Yuichi Ishizuka, president and COO, Canon USA, Inc.

“In developing this new DSLR camera, we listened to the requests of current EOS users to create for them a modern, versatile camera designed to help them create and share beautiful still and video imagery.”

Key camera specs include an ISO range of 100–32,000, which is expandable from 50 to 102,400. Also employed are 61 AF points with expanded vertical coverage with 41 cross-points. Autofocus is possible at all 61 points with many lens + extender combinations effective at f/8. In addition, Dual Pixel CMOS AF is incorporated to produce responsive, smooth AF during video or live view shooting. AF sensitivity in low light is EV-3 and EV-4 when in live view mode.

The 5D Mark IV’s LCD monitor has a full touch-screen interface, including selection of the AF area. The 3.2-inch LCD provides 1.62-million-dot resolution and antireflection coatings. An eye-level fixed pentaprism viewfinder with nearly 100% field of view complements it.

Furthermore, the camera boasts a 150,000-pixel RGB+IR metering sensor to help provide precise exposure metering. The system also aids in detecting flickering lights and allows for enhanced scene recognition and face detection capabilities.

Canon EOS 5D Mark IV with battery grip

Additionally, video capabilities include: 4K Motion JPEG video (DCI cinema-type 4,096×2,160) at 30p or 24p; Full HD recording at up to 60p; HD recording at up to 120p; and in-camera still frame grabs of 4K 8.8MP images from video.

Other features include built-in Wi-Fi and NFC connectivity for sharing to compatible smart devices, select social media sites and the Canon Connect Station CS100 device. And, built-in GPS provides geotag information, including auto time syncing with Universal Time Code (UTC) via satellites.

The Canon EOS 5D Mark IV DSLR is scheduled to reach retailers in early September for an estimated retail price of $3,499, body only. It will also be sold in a body/lens kits with the EF 24–70mm f/4L lens ($4,399, scheduled for September) and the EF 24–105mm f/4L IS II USM lens ($4,599, scheduled for late October).

Canon EF Lenses and EOS 5D Mark IV Accessories

In addition to the EOS 5D Mark IV DSLR, Canon debuted two EF-series L lenses. Both are scheduled for a late October release. Also introduced were a variety of EOS accessories.

Canon EF 16–35mm f/2.8L III USM

The EF 16–35mm f/2.8L III USM ultrawide zoom lens features a large diameter GMO dual surface aspherical lens and ground aspherical lens. It has an f/2.8 aperture throughout its entire zoom range. Added are fluorine coatings, improved durability and dust/water resistance. It will have an estimated retail price of $2,199.

Canon EF 24–105mm f/4L IS II USM

The EF 24–105mm f/4L IS II USM standard zoom offers improved four-stop image stabilization as well as ghosting and flare reduction with air sphere coating. Its estimated retail price is $1,099.

Additional EOS accessories announced are the battery grip BG-E20, rain cover ERC-E5S/E5M/E5L and protecting cloth PC-E1.