Florham Park, NJ—Profoto introduced the Profoto Soft Zoom Reflector. The multifaceted tool offers photographers creative possibilities in a single modifier. With its flexible design, the Soft Zoom Reflector can create both soft and hard light and everything in between. Consequently, you can achieve your desired lighting effect.
“Crafted from high-quality materials and fabrics, the Soft Zoom Reflector is built to withstand constant every-day use, making it perfect for fast-paced studio environments,” the company announced.
Profoto Soft Zoom Reflector Features
Moreover, the reflector is built for easy operation. Further, Profoto says its lightweight zoom rod will give you consistent results, regardless if you are using a flat front monolight, like the D2, or the Profoto ProHead. Attach the accompanying zoom rod L, adjust the zoom and see how the scene transforms, inch by inch.
Designed with professional photographers in mind, it also comes with optional accessories like grids and diffusers, increasing its creative options. In addition, the Soft Zoom Reflector is available in two different sizes: 180cm and 120cm. Both sizes come with a custom-made carrying case that fits the reflector and zoom rod. 
The Soft Zoom Reflector 180 measures 5.11 feet wide and 2.8 feet in depth. It is 4.2 feet long when folded and weighs in at 6.6 pounds.
The Soft Zoom Reflector 120 is 3.9 feet wide, 2.6 feet in depth and 3.6 feet long when folded. It weighs 6.8 pounds.
Additionally, the zoom rod is 4.5 feet in length and weighs 6.8 pounds.
Profoto’s Soft Zoom Reflector 120 has a suggested retail price of $2,495. The Soft
Zoom Reflector 180 sells for $2,995.
Profoto
Eckhard Heine and Conny Dufgran founded Profoto in Stockholm in 1968. Their mission was to make the very best flash for the very best photographers. The company develops premium lighting solutions and light-shaping tools for some of the world’s leading studios and photographers. They include David LaChapelle, Martin Schoeller, Annie Leibovitz, Albert Watson, Platon, Camilla Åkrans, Chen Man as well as Joe McNally. profoto.com
