San Diego, CA—Sony Electronics announced a new Sony custom gridline license plan for the Alpha 7 IV camera. Sony will make it available in March 2024 onward. Moreover, the company will include more camera bodies in the future.
“The ability to import customized gridlines into a mirrorless camera is an essential feature for all of our photographers to capture images consistently,” said Frank Lombardo, National Photography Manager for Inter-State Studio and Publishing. “These simple gridlines keep head sizes the same for all our products and improve our production time. They also allow us to know where the edge of print will be during capture.”
Sony Custom Gridline License Plan
The new license offers the ability to import four customized original gridlines. Further, you can display the gridlines on the EVF (electronic viewfinder) and LCD monitor (on the rear of the camera) when shooting. This will make for more consistent images. For example, the staff at schools, photo studios, theme parks, cruise ships, etc., can update their cameras and utilize this tool for quick, more professional shots.
In addition, imported customized gridlines are replaceable and color gridlines are available. Once gridlines are registered, you can display it with HDMI output. After shooting, you can also check the images with the gridlines overlayed on the EVF and LCD.
“With a focus to improve both the consistency and quality of school photography, this advancement is a great foundation to a platform geared for volume photographers across the globe. Sony’s commitment to continually innovate along with their unparalleled support aligns perfectly with Strawbridge Studio’s, Inc., mission to provide the best picture day experience for schools across the country,” added Nic Davidson, Director of Photography of Strawbridge Studios, Inc.
“Sony’s commitment and support for this industry is unprecedented. From their support in student photography across the U.S. to their training of future photographers and videographers and now, developing a camera system that will radically change the volume photography space for years to come,” said David Crandall, the Executive Director of School Photographers of America (SPOA).
What’s more, the gridlines can also act as partially filled transparency masks. In addition to school and sports photography, Sony has positioned this for use by businesses such as cruise lines, theme parks, nature photography, ID photography, dentistry, as well as CG photography.
Pricing & Availability
Sony will make the license available at a suggested retail price of $149 through the Upgrade and License Management Suite as of spring 2024.