San Diego, CA—The Sony Visual Story app is a new iOS application for wedding and event photographers. The app simplifies gallery creation as well as offers cloud storage and web delivery.
Unique to Sony camera users, Visual Story gives professionals a solution to help expand their businesses and increase client satisfaction. It allows clients to immediately share their gallery with their friends and family via social media.
Visual Story is a solution for a variety of events from weddings to parties and corporate events to family photos. Photographers can use the app for any situation where they must deliver many photos instantly.
“The voice of our customer is at the center of everything we do,” said Neal Manowitz, deputy president of Sony Imaging Products and Solutions Americas. “Today’s professional photographers constantly challenge themselves to deliver higher quality content faster than ever to their clients.
“Visual Story allows them to streamline their workflow, ultimately giving them the ability to edit, select and send photo galleries to their clients on the day of the ceremony or event. Sony continues developing innovative hardware and also software solutions, empowering content creators to capture, communicate and share in ways never before possible.”
Sony Visual Story App: Workflow Simplified
With Visual Story, photographers can deliver a fully edited and curated photo gallery instantly, on-site and on the day of the big event. It eliminates days of work previously spent organizing as well as editing assets. This is possible because of the connection of the app to a compatible Sony camera. While the photographer is shooting, the app automatically transfers all images from the camera to a connected smartphone or tablet. In addition, they are uploaded to Sony’s cloud service.
Moreover, images are automatically organized using artificial intelligence (AI). Photographers can sort images based on metadata, star ratings, shooting time frame as well as focus position. AI will also sort based on different types of images from the event; these may include cake and ring ceremony, speeches or first dances. In addition, it will automatically detect if a subject’s eyes are closed in an image. Furthermore, when reviewing images shot with more than one camera, the photographer can also filter images by camera for added sorting options.
Using Visual Story’s auto preset application, wedding photographers can also automatically apply edit presets they have created or fixed presets. By registering an edit preset prior to shooting, users can apply that preset to all images, saving time and effort while also maintaining a consistent look throughout the shoot. The application also has various editing functions; they range from basic corrections such as exposure, white balance and contrast to more advanced corrections, such as hue, saturation and luminance.
Moreover, using cloud collaboration, the app synchronizes images on multiple mobile devices. Visual Story also allows wedding photographers to automatically create an online gallery for their clients that is delivered instantly on-site. Photographers can offer this to their clients as an additional service, or they can include it as a complimentary feature in the wedding or event package.
In addition, ratings and selections made while creating the photo gallery are downloaded as XMP files. Photographers can also transfer these files to another application on a PC to simplify the final delivery process.
Notably, as a bonus, photographers can embed a logo, their social media information and more directly on the images within the photo gallery. This allows them to brand and market their business, especially when clients share the images on social media platforms.
Visual Story is available now for iOS in the Apple App Store for free. In addition, support for other platforms is under discussion. It is compatible with select Sony cameras, among them the Alpha 7C, Alpha 7R IV, Alpha 7S III, Alpha 9 and Alpha 9 II. Further, the app will support the Alpha 7 III camera via a future firmware update planned for spring 2021.