USA Today Network Names Sony Electronics New Camera Gear Provider

USA Today Network Names Sony Electronics New Camera Gear Provider

Kyle Terada/USA Today Sports; Alpha 9 II, FE 70–200mm f/2.8 GM OSS, 162mm, 1/1600, f/2.8, ISO 5000; August 17, 2021; San Jose, California; San Jose Earthquakes goalkeeper JT Marcinkowski (1) makes a save against the Minnesota United during the first half at PayPal Park.

San Diego, CA—Sony Electronics Inc. and Gannett Co, Inc announced Sony is now the imaging products provider for Gannett’s photographers and video journalists. Gannett operates the USA Today Network, which spans more than 250 national and local media outlets, including USA Today.

“Storytelling through images is a large part of our organization throughout national and local coverage, and through our sports content,” said Bruce Odle, president of Imagn, Gannett’s in-house photo agency and sports image wire service.

“We are excited to bring Sony’s innovative equipment to our journalists; to allow them to capture the moments and emotions in new ways to complement the compelling stories of the USA Today Network.”

USA Today Network Adopts Sony Gear

As a result of the agreement, the award-winning news organization will provide its team access to various Sony’s imaging products. Highlighting the gear is the Sony Alpha 1 as well as its FX Cinema Line cameras and G Master interchangeable lenses. The rollout of Sony imaging kits for Gannett is now starting in select markets.

Grace Hollars/Indy Star; Alpha 9 II, FE 24–70mm f/2.8 GM, 61mm, 1/2500, f/22, ISO 800; Marian University BMX riders Mya Ramos (left) and Violet Cejalvo, break from the starting gate during practice; Sept. 30, 2021, at Indy Cycloplex BMX Park, Indianapolis.

Gannett’s Pulitzer Prizewinning content touches the lives of more than 150 million people each day. Their photo and video journalism team features 500+ professionals covering more than 10,000 events annually. Consequently, they produce nearly two million edited images and thousands of original videos each year.

In addition to product delivery, Sony will support Gannett with extensive product service offerings. The company will also provide direct, on-site support for photo and video journalists at many key industry events.

“We are extremely pleased to collaborate with Gannett, one of the world’s largest news organizations with an unparalleled commitment to delivering multimedia news and creating digital content,” said Yang Cheng, vice president, Imaging Products and Solutions Americas, Sony Electronics.

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Sony Alpha 1

“Gannett’s USA Today Network is an innovative and venerable news brand, preserving local journalism and reinventing national news. We are honored they have chosen to equip their talented visual journalists with Sony imaging products; we are confident it will allow them to capture, communicate and share stories in ways they never have before.”