Ricoh Expands Theta S 360º Cameras’ Retail Presence

Ricoh Expands Theta S 360º Cameras’ Retail Presence

Immersive Video Camera Now Available At Best Buy


Denver, CO—Ricoh Imaging Americas announced that its Theta S 360º video camera and accessories are available at select Best Buy stores throughout the U.S. The camera has been available on since mid June.

Ricoh is among the pioneers in the 360º camera category. It pocket-size Theta cameras enable consumers to record fully

Ricoh Theta S

spherical images. This allows them to see the entirety of a scene in photos or videos.

The newest model—the Ricoh Theta S—captures high-resolution spherical images of nearly 14 megapixels. It also records HD video at 30 frames per sec. It provides a maximum recording time of 25 minutes.

The spherical images captured by both the Theta S and the m15 can be uploaded to, posted and shared via Facebook, Google+, Google Maps and YouTube, as well as shared via Twitter and Tumblr.

“Experiencing 360º spherical photos and videos is really the only way to truly understand their power and gain an appreciation for the countless possibilities of this new, exciting digital imaging format,” said Kaz Eguchi, president of Ricoh Imaging Americas Corporation. “We are delighted that Best Buy customers will be able to ‘touch and try’ the Theta at locations throughout the U.S.”

Ricoh’s Theta cameras produce 360º images.

The Ricoh Theta series is the brainchild of Ricoh’s Visual Revolution or VR division. The organization is focused on developing innovative consumer imaging technologies. The camera’s combination of small size, high-quality imagery and functionality are a result of Ricoh’s experience in imaging and optical technologies. A key achievement is an ultrasmall, twin-lens folded-optical system. The system is capable of capturing two wide-angle images and marrying them into a single spherical image.

Ricoh Imaging

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.

The company now known as Ricoh Imaging Americas Corporation was founded in 1919, under the name Asahi Optical Joint Stock Co. It launched its first SLR camera in the 1950s under the Pentax brand name. Today, Ricoh Imaging Americas Corporation continues to produce Pentax DSLRs, lenses and sport optics equipment. It also offers Ricoh’s lineup of compact digital cameras.